The global wheat protein market is anticipated to reach a value of $2.5 billion by 2023 and $3.2 billion by 2028, representing a compound annual growth rate (CAGR) of 4.9% from 2023 to 2028. Owing to the increase in demand for meat-free diets, rising obesity cases resulting in demand for low-calorie foods, and consumers seeking healthy foods, Wheat gluten, being rich in proteins, is a suitable option and has boosted the demand for it in the global wheat protein market.
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Driver: Increase in consumer preference for meat analogs
Various plant-based alternatives to meat products have acquired an increasingly growing market globally. Consumers demand meat alternatives that emulate the fibrous structure, texture, and mouthfeel of meat products. This has increased interest in developing plant protein-based meat alternatives globally. Rising awareness about healthy and nutritious food options among consumers has also led to a growing number of new consumer groups called "flexitarians" looking to reduce their daily meat consumption. This gradual shift in consumers' eating patterns has also led to the creation of novel products aimed at fulfilling consumer demand for meat products, which act as the perfect substitute not only for their taste but also for their high protein nutritional value. For instance, academic researchers and many small and medium-sized enterprises have successfully developed new meat alternatives under the European research project called LikeMeat. The project created fibrous meat-like structures from plant proteins using an adapted cooking extrusion process, which was eventually processed into different food products.
Adoption of plant-based meat substitutes is projected to drive demand for textured wheat protein
Textured wheat protein, also known as wheat meat, wheat gluten, or seitan, is a popular plant-based protein source used as a meat substitute for many years. A study published in the journal Foods in 2021 found that the demand for meat substitutes, including textured wheat protein, is increasing worldwide due to health, ethical, and environmental concerns associated with meat consumption. In 2019, a survey by the International Food Information Council found that 22% of US consumers reported consuming plant-based meat substitutes, including textured wheat protein, at least once a week.
Therefore, the demand for textured wheat protein is increasing globally, driven by factors such as the growing popularity of plant-based diets and the increasing demand for sustainable and ethical food products.
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Use of wheat protein to improve pellet quality is expected to boost the market growth
In the pet food industry, wheat gluten is used in products where its water absorption and fat-binding properties improve yield and quality. It is known for its unique binding capacity for improved pellet quality. An increase in the demand for organic and premium food products is one of the major drivers for the wheat protein market. According to a report by the US Department of Agriculture, the market for plant-based pet food is growing rapidly. In 2020, sales of plant-based pet food in the US increased by 27% compared to the previous year, with the total sales reaching USD 600 million. The Pet Food Institute, a trade association representing pet food manufacturers, notes that wheat gluten is a high-quality protein source that is easily digestible for pets. It also states that wheat gluten is a sustainable and environmentally friendly option for pet food manufacturers.
Europe is expected to dominate the market during the forecast period
The consumption of wheat protein in Europe is the highest as compared to the other regions. Consumers increasingly prefer plant-sourced proteins, such as wheat protein, due to the high prices of animal-sourced protein. This has led to the growth of low-cost plant-sourced protein, such as wheat and vegetable proteins, which act as a substitute for animal-sourced protein.
Germany is an attractive market for manufacturing companies as well as exporters. Bread constitutes a significant part of the baked goods sector as it is one of the main components of the German diet. The bakery & snacks industry of Germany is well-established and has a large consumer base with high purchasing power. Health-conscious consumers in this country demand nutritive baked goods without compromising on the taste of products. Key players in the bakery products industry are taking the initiative to develop and promote new products to meet this demand. In Germany, barley and wheat are predominantly used as sources for feed products.
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