What could be the best possible way to continue generating organic traffic to your website, if it’s not blogging? But, ever since the launch of ChatGPT, search engines have been flooded with AI-generated content that lacks emotions, creativity, and a spark of originality. Of course, AI tools help and are comparatively faster than human speed, but they lack those killer insights that turn your audience into loyal consumers.
We understand that managing a business and then writing optimised content can get really hectic. So, why not work with a digital marketing agency? Go through the blog to learn how digital experts can power your content strategy and enhance growth.
The Importance Of Digital Marketing Agency In Optimising Your Contents
An experienced digital marketing agency will never ask their team to use AI tools to favour their clients. This means their content writing team are prohibited from using ChatGPT, Bard or any other tools available. However, they might use different AI tools like Copy Leaks or Zero GPT to check whether it’s human-written or not!
No doubt AI is creating a glut of mediocrity. All the articles and blogs parrot each other, often written depending on stale data and information.
So, what does a digital marketing company suggest?
1. Be Different From Others
To stand alone from your competitors, you must focus on quality rather than quantity. Avoid the same topics that everyone else is writing about. Search more, and collect adequate data for distinctive angles.
For instance, a fitness industry’s website may have many generic topics related to workout routines and dietary advice. So, dodge those and provide tips on the psychological aspects of motivation and behaviour change during workouts.
That’s why it’s necessary to collect proprietary information by performing original research to find fresh topics that interest the audience. A digital marketing company always applies this unique strategy to empower its in-house teams with demand-generating and rich content.
2. Increase Your Brand Awareness
Other than images, blogs and articles can be considered as the most engaging content on a website. When you put something online, you want to draw attention and promote the blog. So, SEO and ASO marketing agencies help create a better and more organised user experience for your audience.
Optimised content with quality information increases your brand awareness automatically. Then targeted campaigns and effective content marketing strategies add more value. It creates a strong online presence and brand image across all channels. Always remember, that the best content may not win, but the best-promoted writing will always create a mark on the reader's psyche.
3. Regular and Consistent Updates
When you're desperate to promote your business alone, you leave behind some important things. One of them is to update your blog page at a consistent pace.
Sometimes the clients often ask, “How often should I update the blogs?” Honestly, there’s no specific answer to this - you can do it daily, weekly, or monthly. What is important is to create a dedicated schedule and stick with it. Consistency is far better than frequency.
Therefore, blogging is a strategic way to boost website traffic and business SEO rankings. When you post more content on a blog, the search engines have to crawl and index more information. That means the search engines will recognise that your website is a storehouse of relevant information where people can access specific topics.
4. Try building a relationship with your customer
Writing blogs and then posting them online is not the end. You will want your readers to visit your website again in future to hire your service or buy your products. So maintain continuous interaction by posting quality content and connecting with people through your website or social media.
Bottom Line
Your website is a major investment in your business. So, allow an experienced digital marketing agency in Kolkata to not only optimise your content but to take care of the overall developing and designing process of a website.
AppsFlyer, the global leader in mobile attribution, today published its ‘Global App Install Ad Spend’ three-year projection, which anticipates continued robust growth in spend from $57.8 billion last year to $118 billion in 2022.The upward trajectory will be fueled by the growing number of app installs, projected to increase from 204 billion in 2019 to 258 billion in 2022, with key markets including China, India, Indonesia, and numerous countries in Africa experiencing a surge in app users.
As a result, consumer spend in app stores alone reached $120 billion in 2019 maretch news.This projection is based on a predictive model, drawing on AppsFlyer’s own data which included over 30 billion non-organic installs, $48 billion in ad spend, and 72 thousand apps in a 2017-2019 sample.“The share of budgets directed to acquiring new app users will increase faster than the actual increase in mobile search or brand budgets, demonstrating the growing role performance app marketing plays in mobile marketing,” said Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer.APAC and LATAM top the growth chartDue to the mega markets of China, India, Indonesia, and Japan, Asia-Pacific commands the largest share of app install ad spend, with over half of global budgets through 2022.
This region is expected to grow by 27% year-over-year through 2022.
China is in a league of its own, with 900 million mobile internet users expected by 2022.“Advances in market measurability have given us increased confidence to include China in the model for the first time despite the existing limitations in measurement,” Rosenfelder explained.
“With an additional 100 million users, a conservative estimate suggests China app install ad spend will reach $15 billion in 2019 and over $22 billion in 2022.”Similarly, app install ad spend across Latin America will remain robust, with Brazil leading the region at over 30% year-over-year growth through 2022 to reach almost $7 billion.North America keeps competitiveBy comparison, the North American base of connected mobile users will only grow 5% by 2022.
The high lifetime value of the average user, in addition to its size, still means a positive growth forecast of 25% year-over-year to reach $27 billion in app install spend in 2022 marketing analytics.“The success of apps has attracted millions of developers to the app stores, creating a hyper-competitive environment.
