Sign in

Top 15 Most Unique Items to Sell in Your Custom Swag Shop

Flywheel Brands
Top 15 Most Unique Items to Sell in Your Custom Swag Shop

While apparel, drinkware, and tech accessories make branding staples, custom swag shop solely stocked with t-shirts and tumblers quickly feel tired. Keep employees excited to rep your brand by mixing in creative promotional products beyond the standard fare. Unique merch piques curiosity while positioning businesses as innovative.


Here are 10 of the most unique items to sell in your custom online store:


Pet Accessories 


In our pet-obsessed culture, merch for furry friends makes a fun, playful statement. Leashes, bowls, toys, bandanas and treats with logos cater to major consumers: adoring pet parents. Build goodwill through shareable gifts pets and owners enjoy.  


Sustainable Kits


Eco-friendly merchandise kits support larger sustainability initiatives while making earth-friendly living convenient. Reusable straw sets, bicycle repair tools, compost starter bundles, gardening kits made from recycled content, and “zero waste” kitchen sets reinforce green values in actionable ways. 


Local Artisan Goods  


Help nearby artisans expand reach by stocking locally-made ceramics, jewelry, apparel, specialty foods and more in your shop. Featuring regional creators and sourcing materials locally lends authenticity and goodwill to community-driven brands.  


Wearable Tech 


As wearable devices like smartwatches and fitness trackers explode in popularity, customize these hot tech accessories with branded bands, skins, and display faces. Keep your brand top of mind whenever users check texts, emails, health stats and more.  


Winter Accessories  


Beanies, touchscreen gloves, scarves and earmuffs make cozy winter gear to customize with woven logos and signature patterns. Chilly weather accessories get plenty of visibility during the colder months. Offer beanies in an array of stylish colors and materials.  


Yard Games  


Outdoor fun is always in season! Add whimsical flair through custom cornhole boards and bean bag sets, giant yard dice, lawn bowling sets, bocce ball sets, or oversized Jenga stacks. Encourage employees to share photos of backyard adventures featuring branded games. 




Who doesn’t love a scented candle? Craft custom aromatherapy soy candles in signature scents like citrus basil, cedar woodsage or vanilla oak. Stylish apothecary jars make wonderful gifts to clients and staff. Explore other branded self-care items like lotions and lip balm too.  


Socks & Underwear  


Inject playfulness into your custom shop with logo socks and underwear in wild prints and colors. Eye-catching socks pair nicely with apparel gifts as add-on items. For underwear, offer classic briefs, hipsters and boxers in premium modal or Pima cotton.  


Greeting Cards


Snail mail is making a comeback! Offer branded greeting cards for all occasions from thank yous and birthday wishes to sympathy and anniversary congratulations. Cards showcase brand colors, logos and custom graphics recipients proudly display.  


Gift Wrap & Boxes 


Complete the unboxing experience with custom tissue paper, wrapping paper, gift tags, ribbons, and keepsake boxes featuring signature patterns and prints. Affordable add-ons make presents extra fun while keeping branding and printing services consistent from start to finish. 


Custom Plush Toys


Inject whimsy and playfulness into branded merchandise with cuddly custom plush mascots, characters, and logos. Varied sizes suit multiple applications, from desktop companions to oversized prizes at company events and tradeshow booths. 


Scented Promotional Products


Trigger positive sensory associations with custom scented merchandise ranging from scented pens and stress balls to aromatherapy pillows and plush toys. The best place for promotional items include popular fragrances including citrus, lavender, eucalyptus and vanilla.


Branded Games & Puzzles


Entertain and inspire creativity through custom jigsaw puzzles, crossword/word search books, playing cards, chess/checker sets, and board games tailored to your brand. These brain-boosting items also make great trade show booth handouts and waiting room diversions. 


Branded Awards & Trophies


Spotlight top performing employees, partners and brand ambassadors with customized trophies, plaques and glassware awards etched with achievement titles. Recognition displays featuring logos make prized centerpieces in offices and homes.


Branded Fly Swatters


Add playful flair to company picnics and BBQs through custom-printed fly swatters. These handy promotional giveaways feature logo handles and come in a spectrum of fun colors/prints. Swatters provide functional utility while keeping branding top of mind at outdoor events. 




Get creative with unique promotional products that capture attention while conveying brand personalities. The more useful and enjoyable the custom swag shop item, the greater the impressions and engagement generated over time.

Flywheel Brands
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more