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Maximizing Retail Customer Engagement: Magento’s Omnichannel Strategies

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Christine Shepherd
Maximizing Retail Customer Engagement: Magento’s Omnichannel Strategies

Customer engagement is invaluable in the fiercely competitive retail environment of today, given that 86% of consumers are prepared to pay more for a better experience. For retailers to succeed they need an intelligent, in-store omnichannel experience The shift towards this experience-based model starts with Magento leading the charge, providing resources and features to deliver a seamless omnichannel experience.


  • Flexible Fulfillment Options


Flexible fulfillment options such as buy online pick up in-store BOPIS and ship-to-store can be provided by retailers via Magento. Recognising that customers all have diverse requirements this flexibility is then heightened with the ability to interconnect inventory data across an array of channels; which in turn enables real-time management and, as a result stock visibility.


  • Real-time Stock Amounts


Magento offers the superpower of real-time inventory management to keep stock levels accurate across all channels, reducing overselling and out-of-stocks. This sync improves customer satisfaction and operational efficiency, which results in more sales and loyalty.


  • Unified Checkout Process


For instance, Magento allows for easy cart transition between devices that reduces the rate of abandoned carts. By having a cohesive checkout process that includes multiple payment methods and simplifies the way someone might buy allows you to increase your conversion rate while reducing any friction.


  • Mobile-Responsive Design


Magento uses a responsive design, so that shopping can be easy across devices and provides progressive web apps (PWAs) for faster loading times with offline access. The rise of m-commerce sales mobile-responsive design is now essential.


  • Omnichannel Customer Support


Magento provides integrated customer support for a reliable experience across all channels. This kind of assistance in the stream of live chat, email or through phone call can help your customer to give a quick and personalized service that build trust with them which eventually result into believing in you.


These approaches coupled with Magento enable retailers to expand their omnichannel experience which in turn helps them strengthen customer engagement and drive growth. Read the full post for more actionable insights.

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Christine Shepherd
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