
Beauty does not merely mean the features of people that make them pleasurable to perceive. As it turns out, beauty is, in fact, more than skin deep. The connection between health and beauty is undeniable. Beauty doesn’t just stop at enhancing your appearance with makeup. Health and hygiene play a major role in making a person feel truly beautiful.
MONAT Global Corp has deep-rooted foundations based on this philosophy. The group caters worldwide with their natural-ingredients based wellness, hair care, and skincare products. MONAT is on a mission to make the lives of people everywhere beautiful, healthy, and fulfilling lives through our exceptional, naturally based products, a fun, and rewarding business opportunity, and a culture of family, service, and gratitude. The company believes that its true success comes from helping other people succeed, and so they are striving every day to help others discover beautiful lives, inside and out.
The Monat Story
MONAT Global Corp (MONAT) is an American success story. It was founded in 2014 by entrepreneurs Luis Urdaneta and his son Ray Urdaneta to enter the multi-billion-dollar haircare market. Sr. Luis had previously founded a successful direct selling company in Latin America. In response to challenges in their native Venezuela, the Urdaneta family made the bold decision to pursue a new dream in America. That dream became MONAT.
MONAT is now a top competitor in the international beauty industry. Consumers have responded to MONAT’s unique business model: a holistic approach to healthy aging haircare, skincare, and wellness in a way that no other company has done. MONAT is committed to people and communities across the U.S. and around the world. Its loyal customers and 400,000+ independent sales force, known as Market Partners, appreciate the values that encompass the brand as well as MONAT’s effective products.
Offering Holistic Wellness Products
MONAT beautifully unites the best of both nature and science, using the latest scientific technologies and clinically proven proprietary ingredients. From the start, the company invested in years of research in unique plant-based ingredients and in independent clinical studies. The result has been lightening-paced growth. This curated collaboration of science and nature allows MONAT to provide an unparalleled and unique natural healthy aging haircare, skincare, and wellness experience.
The launch of MONAT Wellness in 2020 marked the company’s third category expansion, preceded by flagship hair and skincare franchises that catapulted the brand from a social selling start-up to one of Inc.’s Fastest-Growing Companies in America, with more than 2 million VIP clients globally. MONAT Wellness products are naturally based, vegan, and animal friendly. In 2021, the company expanded its portfolio again with the introduction of MONAT BODY CARE™, a comprehensive collection of luxury skincare products designed to renew, repair, and refine—revealing radiant, healthy-looking skin from head to toe.
All MONAT products are naturally based, vegan, and animal friendly. The company’s product development is led by Chief Scientific Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, skincare, science, and health.
Monat’s Values, Mission, and Vision
MONAT’s mission is to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products, a fun and rewarding business opportunity, and a culture of family, service, and gratitude.
Gratitude is intertwined with every facet of MONAT’s culture and operations. MONAT Gratitude, its philanthropic arm, is a crucial part of the company culture. MONAT engages its employees, customers, and Market Partners in doing good globally. Each year, MONAT Gratitude donates to charities in its three impact areas: families, children, and education. In 2021, MONAT Gratitude gave more than $3 million to nonprofit organizations and had given more than $7 million to date.
The company hosts several annual leadership and recognition events for Market Partners. All events incorporate a philanthropic component that benefits the host communities. The company also provides Market Partners with resources and support to coordinate their own Gratitude initiatives in partnership with local nonprofits in their hometown communities.
Twice each year, MONAT Gratitude donates 100% of net profits from the sale of designated MONAT products. In 2021, more than $750,000 was donated to nonprofits supporting veterans and first responders in the U.S., Canada, Ireland, Poland, and the U.K.
MONAT Gratitude recently launched its biggest giving initiative to date, announcing a commitment to donate $1 million over the next year to help narrow the achievement gap in underserved communities around the world. To date, MONAT Gratitude has awarded more than $380,000 through this initiative.
Gratitude Week is MONAT’s annual celebration that focuses on improving communities where customers, Market Partners, and employees live across the globe through volunteer work and 500+ giving back efforts worldwide. It began on Sr. Luis’s birthday in 2014 to champion positive impact through fundraising, volunteering, or collecting and donating goods. One of MONAT Gratitude’s core partnerships is with Big Brothers Big Sisters (BBBS) of Miami, the company’s headquarters community. In 2021 MONAT Gratitude announced more than $100,000 in college scholarships through this partnership.
Building a healthy planet is another element of MONAT’s global impact mission: to lead the way in sustainable best practices in the beauty and health industries. In 2021 the company launched a comprehensive program, “MONAT Sustainability – Building a Beautiful World.” Its best-selling shampoos and conditioners are now packaged in the environmentally friendly MONAT Sustainable Refill Pouch.
The Dynamic Leader
As Co-Founder and CEO of MONAT Global, Ray Urdaneta has led MONAT from humble beginnings in a small Miami, Florida warehouse to a multi-million-dollar global beauty brand in just a few short years. A native of Venezuela, Ray immigrated to the United States in 2000 with only $800 in his pocket. Following stints at Sears and as a door-to-door salesman, Ray founded Alcora Corporation, the parent company of his most successful venture to date: MONAT.
A second-generation direct-sales entrepreneur, Ray found his love for the industry at a young age after seeing the impact it had on his family. He found inspiration for MONAT when he recognized a lack of awareness that hair ages and that scalp care are just as important as skincare. He dug into the multi-billion-dollar haircare industry and made two key discoveries: there were no direct selling companies focused on haircare as their signature product line, and there were no hair care products focused on healthy aging. Ray saw an opportunity to disrupt both the beauty and the direct selling industries in a major way.
In 2014, he officially launched MONAT as a direct-selling, healthy-aging haircare company – the first of its kind. Under Ray’s leadership, MONAT is carving a distinct niche in the direct selling arena for haircare, skincare, and wellness by taking a holistic approach to hair and skin health in a way that no other company has done.
The result: from 2016 to 2020, annual net sales grew from $37.7 million to $748.5 million. (2021 sales are not yet final.) The 400-employee, Miami-based global brand attributes its rapid growth to the company’s effective products, its VIP customers, and its Market Partners.
Standing Out of the Crowd
Through its social selling business model, MONAT empowers entrepreneurial-minded individuals to market products they enjoy, develop a strong community of fellow Market Partners, and pursue personal and career growth. MONAT’s independent salesforce is represented in all 50 states and in eight countries.
MONAT’s independent sales force – known as Market Partners – is a supportive, thriving community, more than 400,000 strong. The brand’s commitment to product and purpose offers Market Partners the opportunity to change lives and build an international business.
Using a 21st-century take on direct selling (which MONAT calls social selling), the company’s independent Market Partners use social media and influencer-style marketing to share MONAT products with current and potential customers.
Read more : https://insightssuccess.com/monat-global-corp-enabling-individuals-to-live-their-best-lives/