
Okay, so you can still grab a coffee and sandwich at that sweet shop 250 meters ahead as they just sent you a discount coupon.
iBeacon is the Apple’s native version of the Bluetooth-based beacon concept, which allows gadgets to broadcast and receive certain static pieces of data within short distances.
For instance, when you walk into a museum with an iBeacon transmitter installed and assuming that you have the museums app on your phone, you’ll get notifications about the latest exhibitions, queuing time and other useful information.
In fact, iBeacon can now go even beyond a mobile app.
You plug this gadget to any smart TV and it starts displaying pre-set content when users approach it with a beacon-compatible phone.
EasyJet has started experimenting with this technology back in 2014 at three major hubs – London Luton Airport, London Gatwick Airport and Paris Charles de Gaulle Airport.