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Tata Sampann Grocery Price Intelligence Case Study | Actowiz

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Tata Sampann Grocery Price Intelligence Case Study | Actowiz

Client Overview

Tata Sampann is a trusted Indian FMCG brand offering staples such as pulses, spices, atta, and packaged foods. The brand is present across e-commerce marketplaces, grocery apps, and quick commerce platforms, where pricing and availability change frequently due to competition and demand spikes.

To maintain consistent brand positioning and supply visibility, Tata Sampann required real-time, SKU-level grocery intelligence.

Industry & Geography

Industry: FMCG / Grocery

Geography: India (multi-city, multi-platform)

Business Challenges

Fragmented Pricing Across Platforms

Same SKUs were priced differently across platforms and sellers.

Frequent Availability Fluctuations

Stock levels changed rapidly during peak demand and promotions.

Limited Competitive Visibility

Manual monitoring made it difficult to benchmark against competing brands.

Operational Blind Spots

Delayed visibility impacted pricing and replenishment decisions.

Project Objectives

Tata Sampann partnered with Actowiz Solutions to:

Track SKU-level prices across platforms

Monitor availability and stock-out events

Enable competitive benchmarking

Support pricing and distribution decisions

Actowiz Solutions Approach

Multi-Platform Grocery Data Collection

Automated extraction from:

Marketplaces

Online grocery apps

Quick commerce platforms

SKU Normalization

Mapped identical SKUs by pack size and category.

Scheduled & High-Frequency Refresh

Prices and availability refreshed multiple times daily.

Structured Data Delivery

Clean datasets delivered via CSV, JSON, and API.

Sample Data Snapshot (Illustrative)

Marketplace A

SKU: Toor Dal

Pack Size: 1kg

Price: ₹189

Availability: In Stock

Grocery App B

SKU: Toor Dal

Pack Size: 1kg

Price: ₹179

Availability: In Stock

QC App C

SKU: Toor Dal

Pack Size: 1kg

Price: ₹195

Availability: Out of Stock

Key Features

SKU-level grocery price tracking

Availability & stock-out monitoring

Cross-platform benchmarking

Scalable data pipelines

Business Impact

Improved price consistency across platforms

Faster response to stock-outs

Better competitive positioning

Data-driven pricing decisions

Conclusion

In FMCG grocery, price and availability define trust.

Actowiz Solutions empowered Tata Sampann with real-time grocery intelligence, enabling better control across platforms and regions.

Learn More >> https://www.actowizsolutions.com/tata-sampann-grocery-price-availability-intelligence.php

Originally published at https://www.actowizsolutions.com

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