Client Overview
Tata Consumer Products operates a broad FMCG portfolio across staples, beverages, and packaged foods. With omnichannel presence spanning marketplaces, online grocery, and quick commerce, the brand faced frequent price shifts, seller-led discounting, and availability gaps.
To maintain consistent pricing and distribution visibility, Tata Consumer needed centralized, real-time SKU intelligence.
Industry & Geography
Industry: FMCG / Consumer Packaged Goods
Geography: India (multi-city, multi-platform)
Business Challenges
Omnichannel Price Fragmentation
Identical SKUs priced differently across platforms and sellers.
Distribution Blind Spots
Stock-outs varied by city and channel, impacting demand capture.
Limited Competitive Context
Manual tracking hindered timely benchmarking vs competing brands.
Scale & Frequency
Thousands of SKUs required frequent refresh without latency.
Project Objectives
Tata Consumer partnered with Actowiz Solutions to:
Track SKU-level prices and discounts across channels
Monitor availability and OOS events city-wise
Enable competitive benchmarking by pack size
Support pricing and distribution planning
Actowiz Solutions Approach
Omnichannel Data Collection
Automated extraction from marketplaces, grocery apps, and quick commerce.
SKU & Pack Normalization
Normalized by brand, pack size, and category for clean comparisons.
High-Frequency Refresh
Intraday updates captured promotions and rapid OOS changes.
Structured Delivery
CSV, JSON, and API feeds for analytics and planning teams.
Sample Data Snapshot (Illustrative)
Marketplace A
SKU: Tea
Pack: 500g
Price: â‚ą265
Availability: In Stock
Grocery App B
SKU: Tea
Pack: 500g
Price: â‚ą249
Availability: In Stock
QC App C
SKU: Tea
Pack: 500g
Price: â‚ą279
Availability: Out of Stock
Key Features
Omnichannel SKU price tracking
OOS and availability alerts
Pack-size benchmarking
Scalable, city-wise coverage
Business Impact
Improved price consistency across platforms
Faster OOS detection and replenishment
Better competitive positioning
Data-driven pricing decisions
Conclusion
In FMCG, consistency wins trust.
Actowiz Solutions empowered Tata Consumer with real-time, omnichannel pricing and distribution intelligence.
Learn More >> https://www.actowizsolutions.com/fmcg-pricing-distribution-intelligence-tata-consumer-products.php
Originally published at https://www.actowizsolutions.com
