Client Overview
McCain is a global leader in frozen food products, supplying retail stores, food service chains, and quick commerce platforms. Pricing, availability, and distribution consistency are critical due to cold-chain dependencies and high demand variability.
To improve pricing visibility and distribution planning, McCain required real-time frozen food intelligence across channels.
Industry & Geography
Industry: FMCG / Frozen Foods
Geography: India (multi-channel coverage)
Business Challenges
Pricing Variability Across Channels
Prices differed between retail, online, and quick commerce platforms.
Distribution & Availability Gaps
Cold-chain constraints caused frequent stock-outs.
Limited Channel-Level Visibility
Manual tracking did not scale across cities and partners.
Demand Volatility
Promotions and seasonal demand caused rapid shifts.
Project Objectives
McCain partnered with Actowiz Solutions to:
Track SKU-level frozen food pricing
Monitor availability across channels
Identify distribution gaps and stock-outs
Support supply chain and pricing decisions
Actowiz Solutions Approach
Multi-Channel Data Collection
Captured data from:
Retail e-commerce
Quick commerce platforms
Partner listings
SKU & Pack Normalization
Ensured accurate comparisons across channels.
Frequent Refresh Cycles
High-frequency updates captured rapid availability changes.
Structured Data Delivery
Data delivered in analytics-ready formats.
Sample Data Snapshot (Illustrative)
Retail App
SKU: French Fries
Pack Size: 750g
Price: ₹225
Availability: In Stock
QC App
SKU: French Fries
Pack Size: 750g
Price: ₹239
Availability: Limited
Marketplace
SKU: French Fries
Pack Size: 750g
Price: ₹219
Availability: Out of Stock
Key Features
Frozen food price monitoring
Availability & cold-chain gap detection
Channel-wise benchmarking
Scalable multi-city coverage
Business Impact
Improved pricing visibility across channels
Faster detection of stock-outs
Better distribution planning
Reduced revenue leakage
Conclusion
In frozen food categories, availability is revenue.
Actowiz Solutions empowered McCain with real-time pricing and distribution intelligence, enabling stronger supply chain and pricing control.
Learn More >> https://www.actowizsolutions.com/mccain-frozen-food-pricing-distribution-intelligence.php
Originally published at https://www.actowizsolutions.com
