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Court to rule on online luxury resellers

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Thomas Miller

The case has been brought by German make-up and perfume brand Coty.

It wants to stop one of its retailers from selling its goods on online marketplaces such as Amazon.

Owners of luxury brands argue that they should have the right to choose who distributes their products, to protect their image and exclusivity.

The dispute is in the spotlight now because the European Commission is pushing for more cross-border online sales to boost growth and jobs and catch up with the US and Asia.

Among other questions, the Court of Justice of the European Union (ECJ) will consider whether protection of a luxury image is a legitimate reason for a selective distribution system.

 

 

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