According to forecasts of economists at the beginning of 2019, Internet shops around the world will sell goods for 2 trillion dollars, which is 6% more than in 2017.
Experts predict that every year a large part of the advertising budget will go to the development and implementation of chatbots.
They will facilitate the work of sellers and allow buyers to optimize time to choose and order goods.
Personalization programs include intelligent products that help the customer choose the product.
It’s no secret that most users start searching on one device, for example, a home computer, but make out and pay for the purchase using a smartphone.
Thus, to have a stable sales, the store must be available on all channels.