A payment gateway is a software solution that offers merchants to accept credit card and other online payments from their online customers. E-commerce is possible on the scale that it operates today primarily because of payment gateways. There are numerous payment gateway service providers in the world today and all of them perform the task of connecting customers, merchants and banks in a seamless and secure online network. Here is why payment gateway services are fast becoming the cornerstone of successful online ecommerce businesses.
1. 24/7 support: A payment gateway cannot go offline and cannot refuse to operate at any given time. This is because payment gateways connect customers and merchants over vast distances of time zones as well as countries. Thus they have to operate round the clock, each day, every day.
2. Protect secure information: The most sensitive information a customer gives to a payment gateway is their bank details and their credit card information. This information is given top priority when it comes to safety. Payment gateways ensure this information is safe and there is breach in transactional data.
3.Tracking transactions: Payment gateways are preferred for financial transactions because of their ability to save and secure information pertaining to each and every transaction a customer makes using the gateway. This information makes it very easy for the customer as well as the merchant to keep a tab on all their transactions while ensuring fair play.
4.Multiple Device friendly: Payment gateways provide the same level of service across a network of various devices (PC, Mac, Android, etc.). Thus they have to be very well integrated with all these different platforms to ensure seamless transactions without any errors.
5.Protected Payments: Utilizing advanced encryption and very short turnaround times (along with numerous hand-shaking mechanisms), Payment Gateways promise to provide protected payments to their clients (Both merchants and customers). This is the de facto reason they charge money to make transactions.
6.Integrated payments and settlements: Payment gateways help businesses carry out online transactions across the globe, over many currencies, across different legal systems and multiple platforms. Payment gateways provide this integration and that too at extreme speeds while ensuring complete security and protection. Settlements with the merchants and their banks, between merchants and customers and between any user and the payment gateway itself must be made easily and with minimum fuss.
Setting Up The Right Payment Gateway
While its already been established why payment gateways are important, its also important to choose the right one. Infact, choosing the right payment partner can often have a huge impact on your business.
Here Are The Reasons –
- Robust technology protects you and your customers against online fraud.
- A good payment gateway makes it easy for your customer to buy things from your website and hence increases sales.
- Easy-to operate payment gateways also reduce shopping cart abandonment.
- Good payment gateway ensures your payments are received on time and safely.
- There are excellent features available with each payment gateway. This makes business easier.
Our online payment gateway service providers in India never disappoints its customers.
Also, it increases customer retention.Bhartipay Is A complete Payment Solution Which Makes Transactions Smooth and simple for any kind of business.
Just to make it clear, a Customized Payment Gateway could also be a mechanism or software that allows businesses to easily accept digital payments from their customers on their website or app.It becomes essential for every growing business to hunt out the only suitable payment gateway for his or her online transactions.
But, it depends on the requirements of your business that what quite a payment solution you'd like, or what set of payment features you would like.Here I even have listed a few of the core factors that one must be considered while choosing a payment gateway service provider in India:Payment methods supported: now consumers pay via their selected payment methods, like net banking, UPI (unified payments interface), or Digital eWallet Mobile App Development.
Whether you're running a brick-and-mortar shop or an e-commerce business, modern customers expect highly secure payment options.
Standards like 128-bit encryption PCI-DSS keep digital payments secure.
Confirm your payment gateway supports the most recent security standards and technologies.Customer payment experience: a positive payment experience is what customers concentrate on.
Hence it becomes imperative for any business to supply a much better customer experience with fast, secure & seamless payments.
