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Augmented and Virtual Reality: Uncover the Immense Potential of AR/VR for Business

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Galyna Chekan
Augmented and Virtual Reality: Uncover the Immense Potential of AR/VR for Business

According to the latest stats, the market size of augmented reality along with virtual reality is expected to reach $215 billion by 2021 (the market size of AR/VR technology already reached $17 billion in 2018). A significant increase will affect game, healthcare, engineering, video entertainment and retail industry. Thise huge market growth is a consequence of the AR/VR ability to blend the lines between digital and physical world and as a result the technology offers new ways of customer interaction.

Here are a few basic benefits of AR/VR technology for business: it makes the user experience memorable; it creates personalized content and improves engagement; interaction increases customer retention;  it's a buzz-worthy and noticeable technology.

The text above is summary, you can find full article abut benefits of AR/VR here.

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Galyna Chekan
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