Make it better by adding interactive media like pictures, video and flash content.
Irrespective of what kind of website maintenance you are planning to do, you have to get it done by a professional team of website developers.
More often than businesses would care to admit, they would get their website development done by a freelance web designer who is working offshore, which would result in a website that is not technically complete and has code that is not built with a vision in mind.
This is actually one of the major problems that happen when you end up hiring a bad web development person or company.
There are a lot of things that can go wrong.
For instance, the code that was used the website could lack a specific structure or any conformance to established industry standards.