According to the 2017 Annual Report , Sales of medical and recreational marijuana is going to reach $4.75 and $6 billion in 2018 respectively in the USA.
October 17, 2018 was the day when people in Canada were cheering, enduring long lines while honking for support in opening of country’s first few marijuana (cannabis) dispensaries.
Recreational marijuana has been made legal all over Canada which makes it only second country (after Uruguay) in the world and first G7 nation to have implemented legislation permitting a nationwide marijuana market.
This significant event will result multiple opportunities to many businesses in and outside health sector.
Whist, many technological solutions can be offered as far as cannabis industry is concerned; on demand Uber like cannabis app development worths a punt for the early stages.
Need of Uber like Cannabis Delivery App Platform in Canada
Unfortunately, when it comes to marketing your cannabis business, whether it be a dispensary or affiliate product shop, you’ll quickly realize that it is an uphill battle.
In this article, we will explore the implications of legalization on cannabis marketing, how to develop content around cannabis marketing, and what type of cannabis you should be focusing on in your marketing efforts.
What Marketing Implications Came With The Legalization of Cannabis?
The only type of promotion allowed is where it cannot be seen by youth and the only advertising that is acceptable is factual and accurate information about the product such as THC and CBD levels and any information that would differentiate one brand from another.
This means that any business pages or groups that post about marijuana specials and products are in violation of the community standards and will be shut down.
These restrictions have made it so that companies must get creative with their marketing opportunities since the common practices of digital marketing are no longer available.
However, things have changed since the legalization of cannabis in the United States.
People are getting familiar with the herb and the benefits it can offer.
A lot of people consult medical marijuana doctors to understand how cannabis can benefit their health.
And when it comes to cannabis edibles, well, these products have their own fan base.
I mean, they are just so delicious!
If you are a cannabis enthusiast, you can never say no to a delicious cannabis treat.
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Manage customer relationships to increase loyalty.
This is the industry’s most popular software upgraded and enhanced with features and capabilities that far outstrip the competition.
In fact, regulators have said our software helps businesses set the bar high for all other businesses.
It connects all your businesses across verticals, states, even across multiple countries tracking your assets with pinpoint accuracy and performance up to the minute.
Roll-up reporting simplifies executive reviews and increases the intelligence you need to make better decisions.
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The legalization of cannabis in Canada and parts of the US has resulted in the production of all sorts of marijuana-based products, among which are cannabis-infused drinks which are already hitting shelves.
If anything, today’s drinkers are conscious of remaining in control of their sobriety and do not want their images in an inebriated state ending up all over Facebook or Instagram.
Although cannabis-based, this beer is non-psychotropic, given that it is mainly made using CBD (cannabidiol), which hardly gives you a high’.
The Colorado-based New Age Beverages Corp is already planning to release a drink known as Marley+CBD Mellow Mood.
The drink will be available in 16-ounce cans with a mere 25 milligrams of CBD per serving.
Thus, it will be easier for you to limit the amount of cannabis-infused alcohol given how soon it begins to have an effect.
