Facebook has approached several prominent news organizations to license its content for a new news-oriented section of the Facebook site, The Wall Street Journal reported on Thursday.

It's a significant change in strategy for the social media giant, which previously explored an ad-sharing model under Facebook's Instant Articles program.

The Journal reports that Facebook has approached a number of news outlets, including ABC News, Dow Jones (parent of the WSJ), The Washington Post, and Bloomberg.

Deals would last for three years, according to sources who talked to the Journal.

The new initiative could launch as early as this year, though it's not clear if any news outlets have actually agreed to Facebook's terms.

Why Facebook might want to do this is easy to see.

Apple CEO Tim Cook, 58, leads the first company in the world to become worth $1 trillion.

But he actually is a lot less wealthy than leaders of other, less revenue-generating corporations.

Cook, who is the son of a shipyard worker and a pharmacy employee, said he's not motivated by money, and that shows through in what we know about the private CEO's habits.

Cook's actual net worth is certainly even higher than that — but information on his property, investment portfolio, and cash on hand isn't publicly available.

Jeff Bezos, Bill Gates, Mark Zuckerberg, and Larry Page are all worth tens of billions.

Sources: Apple regulatory filings from 2018 and 2012

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Last year, facing intensifying scrutiny over the level of hate speech and misinformation flowing across his platform, Facebook CEO Mark Zuckerberg got reflective.

"It's important to me that when [my kids] Max and August grow up, they feel like what their father built was good for the world," he told The New York Times.

Similarly, YouTube CEO Susan Wojcicki has been through the ringer in recent years, trying to scrub a preponderance of hate videos, pedophilia videos and other scary extremes.

Will my children feel like I made good decisions?"

Well, here's how things are going in the world for the kids of Silicon Valley titans, and all the rest of us:

That’s not to say the company doesn’t know how to run Instagram – since Facebook bought the platform for $1 billion in 2012, it’s grown to have more than a billion monthly users.

There also seems to be a bit of ego: Facebook CEO Mark Zuckerberg is angry that Facebook doesn’t get credit for the explosive growth of Instagram and WhatsApp, according to The Information.

The move shows that Facebook has a fundamental misunderstanding about why Instagram is successful — and why Facebook is failing (at least in the U.S.).

Facebook is a tarnished brand: Between clickbait, fake news, a $5 billion dollar settlement with the Federal Trade Commission over privacy violations, disastrous congressional hearings, lackluster customer service, and a widely disliked CEO, the platform has seen a signficant decrease in usage.

It’s the place where your parents hang out.

At the same time, Instagram keeps adding American users – and Edison data shows most of the people leaving Facebook appear to be fleeing to Instagram.