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Stone Glass
Marketing expert looking to share my expertise of the marketing field with the world.
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Dallas
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Stone Glass 2021-09-07
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When building a marketing strategy making sure that your business is covering all of its bases is crucial to success.

And while some may think that because of the prevalence of the internet in our modern lives that digital marketing is the only way to reach potential customers, and while no one can deny the importance of digital marketing to success, print marketing is still a viable and far reaching strategy for businesses to remember.Print Is PhysicalOne of the most successful aspects of print marketing is that it is a physical object that your customers can hold in their hands.

When you pick something up and look at it, it is more easily stored in the memory than something that is seen in a fleeting moment on a computer screen.

When it comes to something like direct mail the fact that a customer can hold the mailer in their hand creates an emotional connection, and since everyone likes receiving a great looking postcard it's very likely to be seen and looked at quickly when being pulled out of the mailbox.

It is possible that your potential customer will set down your postcard or flyer and read it much later on which leaves the possibility for a long impact.

Print Can Be PersonalizedPersonalizing an offer to a customer is a great way to ensure that they see and read your print marketing material.

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Stone Glass 2021-04-21
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Doing research on the market before jumping in head first is crucial to making sure that you are going to be successful long-term. A business plan will fully determine your businesses' purpose and product, build your business model and identify your target market. This is also the perfect time to test out your business idea by talking to industry professionals, other entrepreneurs and potential customers to get a more accurate picture on the future success of your business. Since this business will primarily be online, you will need to check if the name is available to be used as a: Business in your state Domain Name Username on each social media platform that you are going to use If your name isn't available on all of these channels, then it is either time to decide on another name that will be available, or to decide on different versions of that name. Build Your Website It is important to remember that for an online-only business, the website is as important as the storefront is to physical businesses. There are services available to help you make your own site, but for many online businesses hiring an experienced web development company to help will make much more business sense.
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1
Stone Glass 2021-05-04
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In general, proper kitting and fulfillment is too big an undertaking for a business to tackle on its own, especially small and medium-sized businesses. One misstep can result in disaster: inventory lost, unhappy customers, money down the drain. They will handle the process from start to finish, bundling and packaging products, managing inventory, fulfilling orders, etc. They provide a clean, safe, secure place for all your components, then make sure the final product reaches your clients on time and looks great when it arrives. They can work with you to create unique unboxing experiences for your customers, featuring personalized branded items and packaging. That includes subscription boxes, which are kitted, packed and shipped in-house at full-service kitting and fulfillment companies.
collect
1
Stone Glass 2021-04-21
img

A colorful, creative piece of direct mail is a great way to catch a potential customer's eye and can be a fantastic way to drive business.While most think of today's business world as mostly digital, when done correctly direct mail is a fantastic way to reach a whole different group of prospects.

The most important things to include on any potential piece of direct mail is something to identify your business, a logo works great, a call to action and a way for customers to reach you with any questions.

Other than these you can be as creative or minimal as you wish, anything that you feel will help your business to stand out to customers when seeing your mailer.How Does Direct Mailing Work?It is MemorableGetting a letter in the mail gives the person who received it the positive feelings associated with receiving a letter from a family member or friend in the mail.

And adding a personalized touch to your direct mailing like a handwritten signature can evoke theses feelings even more.

Small touches can make your mailer even more memorable, and a beautiful design will help to stand out from the crowd as well.It is InteractiveBecause your potential customers are actually physically handling your piece when going through their mail, there is no chance that your message can get lost in a crowded email inbox or sent to a spam folder.

Including a promotional offer such as a coupon or exclusive sales that require engagement with the mailer makes them even more memorable and makes it much more likely that your prospect will keep and engage with them.Better Response RateBecause of the physical nature of direct mail postcards and other mailers, they become much more memorable to customers which makes them more likely to engage with your brand.

collect
2
Stone Glass 2021-04-21
img

Search Engine Optimization (or SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

The more relevant your website becomes to a search query, the more your site would come up when a user of a search engine is looking for certain keywords.

But what exactly is the impact of a SEO strategy on your site?Generation of TrafficThe most important benefit of SEO is that you can generate traffic to your site.

These are not random surfers, these are people who are actively searching for a product or service and a place to buy it.

The higher up the list of a search your website is, the higher chance that someone searching for your product will choose your site to buy it.Since over 90% of traffic to a given search term is focused on the first page of search results, it goes without saying that the higher your site ranks for a given term the better.SEO Improves User ExperienceWhile trying to make your site easier for search engines to navigate, you will also be making your site easier for visitors to navigate as well.

A very crucial part of an SEO strategy is rearranging a site and it's links to make pages within the website easier to find.

collect
3
Stone Glass 2021-09-07
img

When building a marketing strategy making sure that your business is covering all of its bases is crucial to success.

And while some may think that because of the prevalence of the internet in our modern lives that digital marketing is the only way to reach potential customers, and while no one can deny the importance of digital marketing to success, print marketing is still a viable and far reaching strategy for businesses to remember.Print Is PhysicalOne of the most successful aspects of print marketing is that it is a physical object that your customers can hold in their hands.

When you pick something up and look at it, it is more easily stored in the memory than something that is seen in a fleeting moment on a computer screen.

When it comes to something like direct mail the fact that a customer can hold the mailer in their hand creates an emotional connection, and since everyone likes receiving a great looking postcard it's very likely to be seen and looked at quickly when being pulled out of the mailbox.

It is possible that your potential customer will set down your postcard or flyer and read it much later on which leaves the possibility for a long impact.

Print Can Be PersonalizedPersonalizing an offer to a customer is a great way to ensure that they see and read your print marketing material.

Stone Glass 2021-04-21
img

A colorful, creative piece of direct mail is a great way to catch a potential customer's eye and can be a fantastic way to drive business.While most think of today's business world as mostly digital, when done correctly direct mail is a fantastic way to reach a whole different group of prospects.

The most important things to include on any potential piece of direct mail is something to identify your business, a logo works great, a call to action and a way for customers to reach you with any questions.

Other than these you can be as creative or minimal as you wish, anything that you feel will help your business to stand out to customers when seeing your mailer.How Does Direct Mailing Work?It is MemorableGetting a letter in the mail gives the person who received it the positive feelings associated with receiving a letter from a family member or friend in the mail.

And adding a personalized touch to your direct mailing like a handwritten signature can evoke theses feelings even more.

Small touches can make your mailer even more memorable, and a beautiful design will help to stand out from the crowd as well.It is InteractiveBecause your potential customers are actually physically handling your piece when going through their mail, there is no chance that your message can get lost in a crowded email inbox or sent to a spam folder.

Including a promotional offer such as a coupon or exclusive sales that require engagement with the mailer makes them even more memorable and makes it much more likely that your prospect will keep and engage with them.Better Response RateBecause of the physical nature of direct mail postcards and other mailers, they become much more memorable to customers which makes them more likely to engage with your brand.

Stone Glass 2021-04-21
img
Doing research on the market before jumping in head first is crucial to making sure that you are going to be successful long-term. A business plan will fully determine your businesses' purpose and product, build your business model and identify your target market. This is also the perfect time to test out your business idea by talking to industry professionals, other entrepreneurs and potential customers to get a more accurate picture on the future success of your business. Since this business will primarily be online, you will need to check if the name is available to be used as a: Business in your state Domain Name Username on each social media platform that you are going to use If your name isn't available on all of these channels, then it is either time to decide on another name that will be available, or to decide on different versions of that name. Build Your Website It is important to remember that for an online-only business, the website is as important as the storefront is to physical businesses. There are services available to help you make your own site, but for many online businesses hiring an experienced web development company to help will make much more business sense.
Stone Glass 2021-05-04
img
In general, proper kitting and fulfillment is too big an undertaking for a business to tackle on its own, especially small and medium-sized businesses. One misstep can result in disaster: inventory lost, unhappy customers, money down the drain. They will handle the process from start to finish, bundling and packaging products, managing inventory, fulfilling orders, etc. They provide a clean, safe, secure place for all your components, then make sure the final product reaches your clients on time and looks great when it arrives. They can work with you to create unique unboxing experiences for your customers, featuring personalized branded items and packaging. That includes subscription boxes, which are kitted, packed and shipped in-house at full-service kitting and fulfillment companies.
Stone Glass 2021-04-21
img

Search Engine Optimization (or SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

The more relevant your website becomes to a search query, the more your site would come up when a user of a search engine is looking for certain keywords.

But what exactly is the impact of a SEO strategy on your site?Generation of TrafficThe most important benefit of SEO is that you can generate traffic to your site.

These are not random surfers, these are people who are actively searching for a product or service and a place to buy it.

The higher up the list of a search your website is, the higher chance that someone searching for your product will choose your site to buy it.Since over 90% of traffic to a given search term is focused on the first page of search results, it goes without saying that the higher your site ranks for a given term the better.SEO Improves User ExperienceWhile trying to make your site easier for search engines to navigate, you will also be making your site easier for visitors to navigate as well.

A very crucial part of an SEO strategy is rearranging a site and it's links to make pages within the website easier to find.