It is the start of 2019 and most people are wondering if social media trends are going to change. The answer is YES, oh boy are they changing. As with each year and the evolution of social media that we saw happen each year, the upcoming one is going to bring us new trends that we should follow.
As far as social media goes, the best anticipation that you can expect to see is that social media is going to shift more to users. Gone are the days of passive users and everything is going to shift to allow the users to make many decisions.
Additionally, social media has already become a very potent marketing platform and people have already started using it as such. So this aspect of social media is going to continue and will grow even further as many more people are going to look to explore this kind of options.
So without any further ado, let's see which are the expected social media trends that we can expect to see in 2019.
Quality over Quantity
2019 starts with substituting the amount of the offered content with more quality content. Instead of cramming everything up with more and more content that nobody actually wants to see we are going to see more quality materials available.
This is a shift that could have been predicted long ago. As we said, many designers and manufacturers have oversaturated the market with a lot of un-quality materials. Meaning that this couldn't have gone on forever. Now comes the time when quantity and un-quality are being penalized.
Instead, expect to see fewer materials, but better materials. I think that we all should agree that this is a change for the better as you get to see something that is really important and not just useless clutter everywhere.
Sites that Pay
The number of social media sites that pay users for uploading content is predicted to rise. This is a very interesting aspect of social media which has provided to be very fruitful for users. Not only are they able to use their favorite platform, but this time they are going to be paid for its contribution.
With the boom that we saw last year and with the results that showed that this premise is a good one, sites of this kind are already growing. You can upload text, memes, gifs, funny videos, or whatever you like. Depending on the topic of the site, there are many ways that you can go to.
What we also expect to see in 2019 is the number of sites that pay in cryptocurrency. For now, the number of such sites is still relatively small but with their popularity growing ever so slightly we expect to see more of them in the year to come.
Influencers will Continue to Gain Popularity
One of the most important trends of last year was probably the one that no so many people expected. The previous year was unexpectedly marked with the rise of influencers. With the given success of this kind of marketing on social media, we expect to see it grow and even evolve.
Influencers are social media figures who already have or are able to gain a very big social following on a certain social media platform. Using their influence, as its name says, they are able to garner a huge amount of people and embed a certain way of thinking or some kind of thought in their heads.
This already sounds like a powerful marketing tool and the results are quite staggering. In 2019, we expect to see these individuals grow as every company is going to look to hire their own influencer. Generally speaking, it is a position that is going to be very much in demand for the future.
Selfies Evolve into Selfie Videos
Selfies are so last year! You probably think that taking selfies is a trend that will go on forever. That is absolutely false as every trend comes and goes really quickly. But in this case, taking selfie pictures is going to evolve into taking selfie videos.
Just think about it, a video is not just a single picture and can tell a much bigger story in the same amount of time. Thanks to Snapchat and other similar platforms, short videos have become really popular and especially younger users have started to use this method in many different ways.
In 2019, we expect companies to realize this rising trend and use it the same way selfies have been used before. In order to attract younger audiences, you have to follow the trends and follow their flow. Thus, the selfie video is the way of the future if you need to stay in lane.
In the Moment Content will Win Over Highly Produced Content
2019 will bring us a rise in popularity of spontaneous, in the moment content which is going to take over against the high and quality produced content. This is in a way tied with the previous trend that we mentioned as more and more people are making and watching short videos. Of course, you don't really have the time to edit those, the important thing is to make them in the best time possible and post them.
The trend has already started to gain more and more followers and again it is mostly connected with younger audiences. Since the core of users of social media are those young people, following what they do and what they like seems like a sane idea to do. Just wait and see how many more content will start to flood the internet which has been made spontaneously just in the upcoming few months from now.
You can easily do this by using social media platforms to promote your business enterprise.
How Can Social Media Help You?
Thus, business owners can make official business profiles and share content about their products and also have it shared between millions of people and their friends and followers also.
This increases the chances of getting a higher exposure compared to traditional forms of business marketing which relied only on print and television media.
Also, the fact that internet costs have come down all over the world by a large margin and it has penetrated across various sections of the global society resulted in more people being able to access social media websites.
Again the price of smartphones has become quite low in recent years, and these days almost everyone owns them.
In less than two decades, this social network has attracted 2 billion users, which makes it the largest marketplace on the Interent.
Gaining recognition on the market can be hard and at times even painful process, so let's have a look at how you can use social networks to overcome these difficulties and conquer new markets with skillfully crafted promotional videos.
Scroll down and discover more facts and statistics in the Infographic created by Wondershare Filmora - the video editing software provider, that will help you grow your business faster.Social Media as an Advertising Tool All the latest statistics show that video content is by far the most popular type of content on the Internet today.
7 out of 10 people will view a brand in a more positive light after watching a video, and for that reason, distributing your promotional videos on social media can guarantee a better perception of your products by its potential buyers.Furthermore, online videos will enable your potential clients to gather all the information about the services your company is offering and as the statistics show 40% of shoppers will visit the online store after watching a video.
This more natural approach to advertising is probably better than aggressively distributed commercial messages we are used to seeing on TV.Best Social Media Platforms for Video Content PromotionThe different kinds of videos are best suited for different social networks, because the content of a video may be perfectly suited for one network, but quite poorly for another.
If you are thinking about using Facebook for video content promotion, then videos of panel discussions, events will be a perfect choice, while using this social network for short videos that only contain partial information about your company may not be as effective.Facebook is an excellent option for brands that want to reach new audiences through live or viral videos, but the posts on this social network have a limited lifespan, which reduces the prospects of attracting new customers with the same video content over an extended period of time.
Being a social media marketer, you have to evaluate your 2018 marketing plan and carefully determine what elements should be added in your social media strategy for 2019.
An effective and workable social media strategy is dependent on a myriad of factors, including your business goals, audience, latest digital marketing trends and more.
These factors significantly contribute to making a plan of action that helps you achieve your business goals.
In order to create a strong and results-oriented social media strategy and stay ahead of the curve in 2019, here are some actionable steps that you should take to make sure your small business is generating maximum engagement and driving more leads.
Today’s consumers are over smart, they prefer to engage with brands that immediately respond to their comments, calls, and emails.
By humanizing your brand on social media and interacting with your followers, you can drive maximum brand engagement.
Explain your product or services over social media with a perfect video.
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