How to Use Marketing Automation to Amplify Personalization?

Personalization is all about figuring out different marketing aspects and customizing your user experiences accordingly. You shouldn’t underestimate the influence of personalization on your business performance. Let’s check out some of the important stats that will help you to realize:

Marketers get an average enhancement of 20% in their sales when they start making use of personalized web experiences.

Moreover, personalized CTAs also helped to achieve a 42% higher conversion rate, as compared to generic CTAs.

Leads, who have been served with personalized contents, produced a 20% enhancement in the sales opportunities.

Why should you think of Personalization?

Earlier, the goal was to provide online audiences with top-notch contents but today, the strategy has been changed. When you serve your audiences with the same contents with a different order, you will get a lot of changes in the results.

On the contrary, if you start showing different contents to a different set of audiences, a different result will be waiting for you.

When you have a clear goal in your mind in terms of signups, subscriptions etc), it’s very important to display the right set of contents in front of right audiences at the right time. This approach helps tremendously increase conversion rates and acquire incredible conversion optimization.

How to use Marketing Automation to accelerate Personalization?

It’s very important to display a relevant set of contents to the particular set of users at the right time, as it greatly improves conversion rates. But, first, it’s important to understand its relationship with marketing automation.

Nowadays, all of the top-notch systems make use of an incredible strategy of scoring as well as engaging leads, depending upon their business position. Actually, the goal is to convert relevant MQLs or marketing qualified leads to SQL or sales qualified leads. You need to make use of personalized engagements to get back your prospects to your sales funnel.

By using an appropriate integration technique to your marketing automation channels, you can easily know about the status of your audiences whenever they enter your website.

As a result, you can display them an appropriate set of contents as well as call-to-actions, depending on their activities. As a result, you can expect high conversion rates and also prevent yourself from displaying any type of irrelevant messages that could further alleviate your user experience.

You should also know what not to show to your audiences:

When it comes to personalization of your web content, it’s very important to know what to display for your audiences. But, it’s equally important to know what you should not show your visitors.

For instance, if one audience has already subscribed to your newsletter and if you keep on displaying them a pop-up message for signing in your newsletter, it can further damage your reputation.

Another mistake happens when you provide a recommendation for a post to an audience, who has already gone through it. So, it’s very important to save yourself from doing such mistakes.

Nowadays, it’s very difficult to draw the attention of audiences and make them stick to a particular website. Therefore, always check multiple times before serving any content or CTA to your site visitors.

Do you know 88% of online consumers rarely return to a website after having a bad experience? So, be very careful.

Have a clear understanding of People, not pageviews:

When you are really serious about personalization, you should emphasize on your audiences instead of the pageviews.

You need to have a clear idea about what they are looking for in your website so that you can guide them in the correct direction. If you only figure out the count of page visits, page views, and all other site metrics, you’ll miss the requirements and expectations of your customers.

When you start analyzing the behavior and activities of your audiences, you can be familiar with the strategies of interaction with them. Potential customers only look for personalized contents from which they can get great values. That’s why it becomes mandatory to take help of marketing automation to properly personalize your website to attract more and more visitors to your sales funnel and lead them in each and every step more efficiently.

Remember, marketing automation technology can effectively reach all of your customers throughout your database, as per their requirements. You can offer your customers a personalized incentive following a pre-specified number of successful online purchases.

It’s also possible to prompt your mobile application users with properly personalized in-app notifications when they click a specific link or button at a particular point.

You can also send out an automated email confirmation including tourist suggestions and information to your customers once they purchase flight tickets from you.

It’s also a great idea to send out email reminders to your customers regarding the left items in their shopping cart. In simple words, sometimes reminding people about their incomplete purchase can inspire them to resume the same.

A major benefit of marketing automation is that you can provide your customers with a better experience. Moreover, owing to marketing automation technology, you can easily send out behavioral triggered emails to your customers, according to their behavior and activities.

Such kind of highly personalized emails would be sent to your customers on an automatic basis while they perform certain activities.

Conclusion

Since automation means increased efficiency and personalization means increased customer engagement, you should find out marketing automation strategies to accelerate personalization.

It’s a high time to offer personalized services to all your customers. And as a result, people would like to return to your website again and again.