For some people, the only tingly feeling they get with Apple is when they hand over a large some of money for one of its products.
But passing out after dropping a load of cash on something is never a good look, and so Apple is hoping to give you a tingly feeling of calm and tranquility instead.
By releasing a bunch of ASMR videos, that’s how.
ASMR, for those not in the know, stands for “autonomous sensory meridian response” and has been defined as “a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, as experienced by some people in response to a specific gentle stimulus, often a particular sound.”
Some people love this kind of audio, while others can’t bear to listen to even a single second of it.
But the former exist in their millions, evidenced by the vast number of regularly viewed ASMR videos on YouTube that feature everything from gentle whispering and soap carving to watermelon eating (by a rabbit) and keyboard typing.
Apple posted four " ASMR" videos to its YouTube channel without any explanation.
ASMR audio and videos are hyper-focused on gentle, quiet, sometimes repetitive motions or audio that's designed to mesmerize, entrance, and relax.
Perhaps Apple wants everyone to chill out, or it's advertising that its iPhones can produce great ASMR videos.
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Apple has a playlist on YouTube comprising of four extremely relaxing and utterly mesmerizing "ASMR" videos, and they seemingly have nothing to do with Apple or its products.
"ASMR" stands for "autonomous sensory meridian response."
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