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Disney's new pitch to advertisers touts its unified ad inventory and shows how it's using Disney Plus and ESPN Plus to its advantage

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Geekz Snow
Disney's new pitch to advertisers touts its unified ad inventory and shows how it's using Disney Plus and ESPN Plus to its advantage

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Disney executives touted the company's newly unified ad inventory, which will be available programmatically by the fall, in an advertiser event with ad-tech firm The Trade Desk in New York.

Disney said during the event that its forthcoming Disney Plus subscription service would help power the company's overall advertising offering, even though the service itself won't include ads.

"The more engaged they are with our content of different kinds, whether it be a gaming app or one of the subscription apps, the better we are able to understand what our guests want from us and what they may want from advertisers," the lead data scientist at Disney's ad sales division told Business Insider following the event.

The event also centered on the challenges of buying and selling live advertising programmatically, and touted new tools from The Trade Desk to manage those issues.

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