In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
14 Underused B2B Content Promotion Channels
With a surge of competition for views and social shares it can be hard to make your content stand out.
Thanks for the insight, Forbes Agency Council.
How to Stop Wasting People’s Courage
Looking at the high chunk of emails that are bombed on the receivers, you ought to have an effective email marketing strategy to stand out from the noise.
To help you in this aspect, we have compiled a few simple yet effective strategies that would help your emails to get opened.
With the World Wide Web accessible to us at the ease of fingertips, we often do not bother to deep-read any content and are more likely to ‘power browse’ (Skipping from one content to another).
Looking at this usual routine, you as a marketer, need to write a shorter and sharper subject line that facilitates speed reading.
Also, keep the body of your mail clean-cut and professional.
Customize Your Subject to Each Recipient
Launched your online eCommerce store? Here are the most easiest and fastest ways to make your first sale online.
"Sales and marketing professionals have the critical role of ensuring their company’s revenue objectives are met.
Through lead tracking, the two teams can work together to ensure these objectives are met on time and using the available resources.
"Read our article on why your sales and marketing team needs a lead tracking solution.