How to Repurpose your Virtual Phone Number to Track Marketing ROI?

Marketing for a business is what air to humans is. Without proper marketing, no business can make to the customers’ doors. That is why businesses spend millions after millions just to market the product/service. However, keeping a track on marketing ROI is also important else you may end up squandering away all of your resources and gain nothing. 

Why is there so much stress on tracking marketing ROI?

More than contriving up result-oriented marketing plans, keeping a track in its ROI is difficult. Failing to this may lead to poor results yielding on marketing ROI and low revenue generation. Keeping an eye on marketing ROI is also useful to make cost-effective marketing choices. It is also required to find out the need for upgrades in the existing marketing methodologies.

What difference can a virtual phone number make? 

It is a migraine for almost every marketing manager. The worst thing is that there is no escape from it. They used to go through much grueling to yield-out the marketing ROI. Least they know that there is an easy way out as well. And, that easy way is a virtual phone system.

Yes. You heard it right. On a broader perspective, people must be thinking that a VoIP powered business phone number enables a business to make/receive affordable marketing calls, please the customers with impressive features, and reduce global operations cost. Well, if you also think the same, then we would like to tell you that it is only the tip of the iceberg. 

The real-time assistance of VoIP is far-flung. It renders its help in almost every operation area if implemented right. Its aid in tracking marketing ROI is what we are going to explain here. 

• Add a virtual number on the advertisement and track its impact.

 So, you have invested millions on billboard, print-media, and various other marketing means. People are calling you after being impressed with it. Now, imagine you are using a traditional phone line at your workspace which works without the auto call answering, voicemail transcription, call transferring, and call recording features. In that case, what is not attended is totally wasted.

No, replace the traditional PSTN with a virtual phone number which has this commendable feature known as call analysis. This feature comes into action automatically as soon as your agents pick up the calls. It auto records the details such as which customer has talked about what product, for how long that customer was inquiring about the product, what are the customers’ correspondence details, is the product purchased by the customers or not, and many more. When you have such sort of details auto-recorded, you can easily make out the impact of your marketing campaign.

• Don’t hunt. Just track with call tracking.

A business has to run ample marketing campaigns to gain revenue and edge in the market. Apart from launching the multiple marketing campaigns, knowing the viability of each campaign in the real world is important. Now the question here is - 

How can you do it?

Can you use a different number for the different campaigns? Of course not.

Can you ask the customer how s/he gets to know about the product? Yes, you can, but it can be a little annoying at times for customers.

So, what are the easy solutions?

Well, get yourself a virtual phone number and use call tracking. This feature enables a business to know what is performing how. You can set different virtual numbers with each marketing campaign redirecting calls to one business phone number. You can also set the different extensions for a different marketing campaign and get to know the futility of marketing campaigns with continuous call tracking.

• Global marketing ROI tracking is a cakewalk.

Going global is the need of the hour, and that can’t happen without launching global marketing programs. Launching and tracking marketing ROI of global programs comes with hefty pricing if you are intending to do it using traditional PSTN. The VoIP-based business number brings great relief in this section as well.

For instance, you are launching your business in Brazil and Australia, then a local phone number of the respective area is a great way to start with. You can set call tracking for different launch programs and track each one’s viability. Call forwarding is also a great way to track the sources of inbound calls.

There is something more to it!

During in-build CRM integration of the virtual number, you can ask your service provider to enable the call tracking and global call forwarding like features too. This integration enables a business to understand the purchasing and buying nature of the customers and determine the marketing ROI easily. So, stop looking further and start utilizing VoIP in full swing by integrating marketing ROI related tools successfully.