Restaurant management deals with effective ways to streamline the day-to-day operations of the restaurant.
As the owner of the restaurant, it is imperative that you work on the skills and strategies that you follow. That’s because everything you do affects some aspects of the restaurant ranging from the food quality to the ambiance to the employee demeanor.
From closing early to relying on some customers, evaluate if you are making these common mistakes. Get quick-fixes and become a smart restaurant manager.
Enhance your managerial skills with the below-mentioned restaurant management tips:
1. Overload the Menu Options
This is termed as the ‘paradox of choice’. Giving your customers too many options is not a good thing as they get confused. They have no idea what to why and what not to.
Every restaurant manager or waiter must have heard one of their guests say, ‘I will have what he is having.’ That choice may hurt your sales. This new guest settles at the lesser-priced $15 burger because he couldn’t decide out of the 8 burgers that you are offering.
Fix: Limit the menu options and boost customization
Restaurants have high sales when they offer 7-10 items per menu category. Quick cafes and restaurants should aim for 5-6 per category.
As the restaurant manager, the best way to do is to add a menu management feature via a restaurant food ordering app. You can let them customize their food items.
Having the option of a digital menu app, customers can explore the add-on choices and pick their preferences.
Related Read: How does a Digital Menu App Add Value to your Restaurant Business?
2. Adopting inconsistent approaches
No two days in the restaurant are the same. New challenges pop up every day. Things move at a fast pace and the worst thing any manager can do is to take an instant decision to resolve the issue.
The fix: Stay consistent by adopting a reliable restaurant management system
You have to be proactive and stay ahead of the curve instead of being reactive. Take good care of:
- Staffing needs
- Menu changes and updates
- Inventory management
- Customer trends
- Updating technology
All this can be done with the help of the online restaurant management system at one go.
3. Take regular customers for granted
You should never take your regular guests for granted.
You have competitors who are spending extra bucks of their marketing dollars on pleasing new guests so that they step on their door. This is customer acquisition. Your focus as a good restaurant manager should be retaining your already existing regulars so that your profit keeps thriving.
The Fix: Promote Your Loyalty Program
The best way to ensure that they keep coming back is to reward their loyalty. A 2017 Bond Brand Loyalty depicted 81% of customers would love to visit your restaurant and order if you have a great loyalty program.
Offer special points to the existing customer when a customer joins the loyalty program with his referral. Make your customers believe that the loyalty program holds real value. Your patrons should have a sense that you are paying attention to loyal guests and reserve promotions for them.
Note: Whether you are offering loyal customers food points, cash rewards or free desserts, make sure your loyalty program is customer-centric. Before implementing a loyalty program, make sure you have a fully-functional POS system in place.
4. Use Outdated Restaurant POS System
Just like your website, your POS system may need an urgent upgrade if it is outdated. For every restaurant manager, the online restaurant management system is an integral part of your business. This is because everything runs on it from orders to online payments, inventory, and delivery tracking.
The fix: Get the latest restaurant management POS system
Your restaurant POS system should instill confidence in your customers and demonstrate the pride you take in your business. Upgrade the system that makes your restaurant business more cost-focussed, offers a greater insight into revenues, saves your time, manages and utilizes data to create economic objectives.
5. Don’t bother about customer satisfaction
Fulfilling customer expectations is very challenging but it is important that you focus on it. You have to deal with everything related to food preferences, dietary issues, restaurant traffic flow, irate customers, last-minute orders and people who want to eat before you close.
Fix: Listen to customer feedback, inputs and work on them
Customer gratification is the ultimate goal. When you have a reliable online ordering restaurant app, from the order history of every customer, you get insights into their favorite dishes. Send push notifications for recommendations and you will see higher sales.
6. Ignore trends
Over the years, diners have become more conscious than ever regarding the food quality, hygiene and where it comes from. So, ignoring the trends may harm you.
Fix: Stay updated on restaurant industry trends
Keep your best selling items on the top and add a combo meal with your least ordered item. Then gauge the reaction of your guest.
Show creativity with a great idea and turn it into an irresistible offering. Make sure you introduce it in the right way and the right time to your customers.
Now it’s your turn
Effective restaurant management is important to ensure continuous profitability. If you want a smooth running restaurant, make sure you have a mobile-friendly restaurant food ordering app, a responsive website, and fix the aforementioned issues.
So, from the time your customers order food until they pay for their meal, make sure they have a pleasant experience every time. Hone your communication skills, make customer satisfaction your priority, plan, follow trends, and be positive!
The difficulty of scheduling lies in the fact that you have to handle a lot of restrictions:
The restaurant manager can tell us that he needs, for example, 2 waiters, 1 cook and a chef on the day shift.
The manager has to make similar rules for every day of the week - split the days on the shifts and specify which roles should be present on each shift.
For example, it may be necessary for a hospital that among the two nurses on duty at least one should be a male under the age of 40, as it may be needed to transport the patient.
every fourth day rotation schedule
The Labour Code can also impose some restrictions on us:
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Reasons that the food delivery industry has used software such as automation software such as the GloriaFood to automate the activities of their restaurant.
The article below lists the other alternative to GloriaFood that the restaurant should adopt to automate its restaurant operations.
