
Every business has an official website that needs organic traffic to rank among the topmost companies in search engines. For that, the flow of consistent organic traffic is very important. However, the most important task is to turn them into potential customers and have an increasing number of sales. The bounce rate can be referred to in this respect. It is meant to represent the percentage of visitors who deviate or navigate away (bounce off) from your site before turning into potential customers. There are several factors that can lead to a poor bounce rate such as disorganized website layout, poor navigation, or the slow pace of a page getting loaded. That is why services from reputed web design firms Sacramento can be availed to optimize your website and improve the bounce rate.