Correct application of segmentation to a company’s respective email list allows a business to retain its loyal subscribers.
It’s probably the simplest form of email list segmentation that a business can apply to its email database.
Sending out an offer on diapers for toddlers from a supermarket chain is more relevant to a stay-at-home mom than it is to say, a teenager or a person over 65.
Sure, a teenager might have a kid/kids of their own or the person over 65 might have grandkids, but the odds are more in favour of a 20-50 year-old parent benefitting from such an email
Segmentation of an email list according to the activity of a user can be based on the pages that were visited by your customer.
Or if someone clicked on content that was part of your marketing emails.
