Database marketing is a fairly new term that has been around for almost a decade. Its popularity was recently boosted by current social media dramas where companies are constantly accused of leaning too heavily on spamming their social media pages with graphics and content to get hype from their followers. Databases, in general, have been gaining momentum as the next evolution in online business because they allow businesses to create highly targeted advertising campaigns according to specific demographics and preferences.
This article will teach youhow database marketing can be used for better results.
Business Database Marketing is organized for organizations to make a direct sale for businesses.
The primary data collection methods needed for B2B marketers involve some event registrations, industry reports, whitepaper downloads, webinar registrations, demos, free marketing tools along with free trial offers.A business database is usually smaller than a consumer database since B2B marketers tend to target the high-value “target accounts” instead of masses of people.
It is also referred to as account-based marketing.You know what the B2B marketers want to acquire firmographic information of their business prospects.
This info includes company email addresses, company/employee size, job titles, annual revenue, SIC and NAICS codes, LinkedIn profiles, technology stack.
You can acquire it using a data provider like DataGuru.
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