When you have buyer personas to work with and a number of existing customers with matching characteristics, you can apply analytics to yield more detailed information on your customers.
Featuring an ad that shows a couple moving in and buying new furniture together as a quasi-romantic experience will sell more loveseats than a simple photo of it peppered with text about the features.
If you’re selling food then your ads can focus on either couples or families and highlight the experience of the meal.
For example, if you aim at eliciting emotional responses from the story you tell and then tie in your brand near the end, you’ll have almost any customer interested if not outright hooked.
Your customer’s emotions can steer major purchasing decisions, which means you need to focus on eliciting emotional reactions with your ads.
Different colors trigger different emotions which means you need to take these associations into account when deciding on what colors to use on your website, logo, and content.
The more personal your virtual booth feels, the likelier it is to be successful.
Use buyer personas to ensure that everyone who visits your booth from the browser gets a feel for your company’s brand identity.
Live chat is also essential.
Most small businesses do not have large advertising budgets, so they rarely expand to international markets. However, the internet has made it easier for businesses to offer their products or services to customers in foreign markets.
While the US has millions of customers that you can tap into, venturing into foreign markets can be a savvy move for small businesses, mostly due to low competition.
When entering a foreign market, you will need to work with a company that offers business translation services. Here are some reasons why your business would need translation services:
i) Communicate with customers in their native language
Successfully breaking into a foreign market requires more than simply playing the price and quality game. You need to speak to the audience in a language that they understand. And this is where translation comes in.
Consumers prefer brands that understand them. Therefore, strive to provide solutions to your foreign customers in the context that they are used to. This may include using scenes or messages that they are familiar to in their culture or native language.
ii) Improve your sales
Providing information about your services and products in the native language of the foreign audience you are targeting will greatly boost sales. People buy from businesses that they trust, and one of the ways you can build trust in a foreign market is by communicating through the language of the target customers.
If you are providing services or selling products online, make sure your website is localized in the language of the target audience. You can get the website designed to show a local version for visitors from the specific country you are marketing to.
iii) Be competitive in markets
Small businesses venturing into foreign markets need to have a solid marketing plan to thrive. If you do not understand the buyer psychology of the market you are going after, getting ROI from your marketing spend can be difficult. Business translation service agencies can help you make an impact in foreign markets by customizing your content for local audiences. This way, you will have a level playing ground to competing with native companies.
Small businesses looking for additional revenue streams can look to international markets. However, the companies will have to rely on translation services providers to get their message out to the new prospects in their native languages.
Originally published at https://www.gmrtranscription.com/blog/why-translation-is-important-for-small-business
