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Digital Marketing Facts You Should Know to Get More Sales

Blake Davies
Digital Marketing Facts You Should Know to Get More Sales

The first thing you need to take into consideration is the fact that, as a business, you need to look at your entire online presence through the spectre of digital marketing. What this means is that you, as a business, need to A) compose a (digital) marketing budget and B) ensure that all your resources are spent in ways that will be the most effective. For this to work, there are certain statistics and facts that you need to know in order to get more sales. Here’s a brief list of eight simple digital marketing facts that may revolutionize the way in which you see this industry as a whole.

Google Ads return double

A lot of people are reluctant to invest in paid marketing because they assume that they can get the same results for free. However, as soon as you stop looking at this as wasted money and start seeing it for what it is – an investment towards getting more sales, you’ll finally start to see the pattern. First of all, Google Ads are known to give you double returns. What this means is that for every single $1 that you invest in them, you’re bound to receive about $2 back. With this kind of ROI.

People regularly click on sponsored links

The next thing you should think of is the fact that people regularly click on sponsored links. Sure, they might avoid them out of fear of the bias when looking for a review or a guide, however, the mindset of an average consumer changes when they actually decide to make a purchase. To them, it’s more than clear that a sponsored ad is trying to sell something related to the keyword (closely related or exactly what they were looking for). This is why about 64 percent of all consumers will click on a Google Ad when trying to make a purchase.

Digital marketing affects offline sales

There’s an interesting statistic that claims that almost 80 percent of all local mobile searches of your business, result in offline sales. What does this mean? Well, it could mean that people are trying to compare your offer to that of their own. Second, it could also mean that they’re just checking your contact info in order to find you in person a lot easier. Then again, all of this is of lesser significance when faced with the fact that your digital marketing actually boosts the performance of your brick and mortar enterprise.

Professional SEO

In the past, digital SEO was something that one could, potentially, do on their own. Nowadays, such a thing is definitely not advised for those trying to stay competitive. First of all, the majority of your competitors are already using professional SEO services and outsourcing the majority of their digital marketing. Moreover, nowadays, it’s far easier to find skilled local aid than it ever was in the past. For instance, if you run a Victoria-based business, what you’re looking for is a reputable SEO Melbourne agency to help you out. 

Voice search SEO

Speaking of SEO, what you need to take into consideration is the fact that, by the next year, about 50 percent of all search engine user activity will be voice-based. This is something that both organizations and SEO experts need to prepare for. First of all, this completely changes the game from the very basics. For instance, it changes the way in which you perceive the keywords themselves. You see, written keywords often omit articles and pronouns, which is definitely not the case with spoken searches. In fact, they tend to be substantially more grammatical.

Most common online activities

What is it that people do online? Well, sure, they spend a lot of time browsing but this is merely a gap-closer that takes them to the content that they’re actually interested in. In general, the majority of people online spend by far the most time on social media or watching video content. There’s a statistic about the fact that about 500 million hours of videos get watched online on a daily basis. Between YouTube and Facebook, this is a serious figure. In fact, it is a phenomenon that has earned YouTube the title of the world’s second-largest search engine.

Video content is king

From the previous statistic, it’s more than clear that you need to place a special emphasis on video content in order to thrive and prosper in the field of digital marketing. However, one of the things that a lot of people fail to realize is the fact that such a thing is neither easy nor inexpensive. First of all, you need to understand that proper video production requires professionals in the sphere of video marketing. Second, high-definition hardware is more recommended, which will lead to a rapid expansion of global telecentric camera objective market expansion.

Stay competitive

While it’s undeniable that just being the first name on the list (which is something that your SEO effort can grant you) might make your offer quite compelling, you still need to ensure that both your content and your offer are good enough. Why? Well, because about 80 percent of all online users check out quite a bit of content before making a decision. What this means is that just because they like what you have in your e-store or on your blog, they’re not likely to settle/make a purchase, right away. Instead, they will keep and keep looking.

In conclusion

The very last thing you need to take into consideration is the fact that these facts are not set in stone. They’re based on average user behaviour online, which changes all the time. It changes with new trends or changes in old ones. Also, as you can see, they have an effect on more than just digital marketing; they affect the related industries, as well. All in all, this knowledge is definitely something that can help you drive more sales.

Blake Davies
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