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There are numerous key aspects to keep in mind when developing a site, some of greater significance than others.
The tips laid out here are by no means comprehensive and represent only a few of the major techniques to follow or to avoid if you want to perform well in search engine rankings.
Firstly, the use of semantic code is extremely beneficial as it makes it easier for search engines to understand your content.
This is because the semantic web represents a vision of information that is understandable by computers.
The next aspect is one that should be avoided rather than adhered to is the use of Adobe Flash for navigation purposes.
As such, it should be the focus of your attention.