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VinSolutions Reveals New Capabilities to Better Personalize the Consumer Journey

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MarTech Cube
VinSolutions Reveals New Capabilities to Better Personalize the Consumer Journey

VinSolutions is introducing new personalization capabilities at NADA 2020 that will help dealers unlock data potential to help win customers and drive brand loyalty like never before. As technology adoption increases across industries and generations, consumers have developed a taste for personalization. The car buying journey is no exception, and with much of it being spent online, dealers are presented with an opportunity to harness the power of artificial intelligence (AI) to make valuable connections through a personalized experience. At NADA, VinSolutions will debut its Automated Offer capabilities and showcase new enhancements to Connect Automotive Intelligence, including a robust manager dashboard and a preview of upcoming Customer Enrichment features martech news.

“Our research continues to show customers expect their dealer to have an understanding of their needs well before entering the dealership,” says Lori Wittman, senior vice president of Dealer Software Solutions at Cox Automotive. “By taking advantage of AI and automation for personalization, dealers can create an early and lasting advantage over their competition by recommending inventory and options that improve the car shopping experience.”

Connect Automotive Intelligence Buying Signals are now easier to work into the CRM workflow. Salespeople and managers can more quickly create new sales opportunities based on the AI predictions and put those leads into their normal and custom follow-up processes. Additionally, the enhanced manager dashboard in Connect Automotive Intelligence helps create more senior level visibility of customer buying signals and the customer journey to improve employee engagement and sales opportunities. The enhanced benefits of this product include

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