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Can you forecast sales from SEO traffic? Step-by-step guide & a FREE SEO B2B sales forecasting template.

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Matt Baker
Can you forecast sales from SEO traffic? Step-by-step guide & a FREE SEO B2B sales forecasting template.

Search engine optimization, or SEO, is a strategy for improving a website’s rankings in search engine results. It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches. SEO is made up of many different elements, and being aware of what they are and how they work can really set your business apart from your competition.

SEO is an important factor for businesses as organic visitors tend to convert better and bring more value via higher retention rates and order amounts. This happens because people trust organic results more than ads that sit on top of them in search results. SEO is an investment that will bring in a lot of money for a business in the long run.

Why is SEO sales forecasting important?

Sales forecasting is one of the most important processes to running a business. It determines how the company grows and can have a massive impact on valuation. The sales forecasting process is a lot more than numbers, as it represents an entire operating rhythm for the company. When a team is hitting the KPIs month after month or quarter after quarter, the company can invest more and grow with confidence. This usually means more marketing campaigns to support market share expansion.


Continue reading on importance of SEO sales forecasting for your business in our blog.

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Matt Baker
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