Email Marketing Tips for Higher Engagement
- Use a great subject line
Subject lines should be the top focus of any email when it comes to marketing. They really need to stand out from the crowd if you expect people to not only see them in a crowded email box but then want to open them. http://dgtalmaster.comTry and write a half-a-dozen subject line for an email marketing campaign and then test them either with a focus group or co-workers.
- Follow critical subject line rules
We covered the topic of subject lines earlier this year. You can read the full blog article here. It is worth the read as we cover the right words to use in a subject line, words to avoid, character limit, use of Title Case, and how emojis can benefit a subject line.
- Get personal
Personalization has been shown to affect all aspects of marketing because it builds relationships and makes customers feel valued.
- Utilize limited-time offers
How often will you open an offer that states “limited time” in the subject line? fear of missing out is a very useful technique in marketing.
- Experiment with video thumbnails
In-email video playback is prevented by most email providers, however, that should not stop you from including video thumbnails in your emails. People consume video content quickly and more easily than any other type, it makes sense to include that as an option within your emails
- Include auto-welcome emails
Welcome emails are a proven method for increasing engagement. They should be sent automatically as part of the sign-up or opt-in process. Including some sort of welcome promotion or discount can also spark engagement.
- Provide value
Customers appreciate getting value and that doesn’t always come from sales-related correspondence. A good marketing technique is to include regular emails to customers that provide value in some manner. If you are an auto parts chain you should mix in articles on how to change your oil at home or other DYI repairs anyone can do. Providing information and resources showcases your expertise in a field and shows your brand is about more than just pushing product.
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