When you create SEO content for the Internet you need to ensure that the keyword density in use is well within the prescribed guidelines of Google. Anything in between 2-3% would be ideal, as Google permits a max of 2% and MSN and Yahoo up to 5%. The density of keywords on a webpage signals to search engines what the content is all about and how it matched online users’ needs.
Anthony Constantinou says, "A good step before deciding to create content is to undertake keyword research which can be easily done using a host of free online tools. Making use of a keyword analysis tool helps in finding those phrases and words that have the highest search volumes and the competition levels." When searching try to focus on finding "long-tail" phrases that are used by users in online searches, that match the manner that people type in or speak. Always ensure that the primary keyword or phrase is repeated in content, but do not overdo it, as too much would be considered to be overstuffing and will get your webpage penalized.
Anything over 5% is considered keyword stuffing and will negatively impact rankings with the search engines. After creating content read it aloud and if there are words that sound repetitive then change them. To find out about the keyword density you can make use of a free and useful tool ‘density checker’ where you can enter your content, check it and edit it until you get the right level.
One way to get the density right without repeating keywords is to use variations or synonyms of the word. An example could be for the keyword ‘low-cost’ we can use cheap, economical, affordable etc. Google will make a match against the search term ‘low-cost’ but it will come across as being more natural.
Another important aspect is its location. That is where keyword density is enhanced by placing them strategically and ensuring to avoid repetitions. A few other points to bear in mind are:
- You need to ensure that the specific keyword appears in the URL as well as page title and try to keep it short so as to better match the search queries of users.
- Remember to place the keyword within the Alt tag and image title
- Also embed the keyword within the content’s heading (h1&h2)
- When installing the keyword it must be at the top of content, the beginning of a sentence, and it should be in bold lettering.
Once the content is optimized and posted online you can reap the benefits. You have an opportunity to create links to your site from related sites and blogs as well as article directories and of course social media sites. In the event the links have a ‘no-follow’ condition they can still be productive by directing traffic through the anchor text.
A useful trick is instead of just linking with your URL, you can make use of the keyword within the anchor text and places other relevant terms and phrases along with it.
In any Search Engine Optimization campaign building links forms an integral part of the strategy.
And with the latest updates that Google introduced it is all the more vital to get things correct.
The question is how important is actually building links?
This has lead to a lot of websites profiles taking a hit in rankings because of the lack of natural links.
At that time link building played a major role in improving search rankings.Nowadays one of the most effective ways to build links through social media platforms which have increased phenomenally in popularity.
Those companies or businesses which do not have social media links need to climb on to the bandwagon to have a wider customer base.
How to use Google Analytics for small business?
The web statistics service, which – according to various studies – is installed on most websites in the world, attracts website owners and companies operating on the Internet with a few quite significant advantages.
As in the case of any analytical tool, it is important to skillfully use and process information and conclusions coming from the collected data and then use them in business to further optimize – to improve results, profitability or achieve the assumed goals….
The installation of Google Analytics is not limited to simply pasting a piece of code into the source code of a website – it is often an additional element related to e.g.
ranking of positions in natural search results of passwords, which caused entry from the SEO channel).
This stage may also include, for example, the configuration of tracking queries made in an internal search engine, or installation of an e-commerce module (especially recommended in the case of online stores).
In this web world, SEO has become so essential that many businesses are hiring their own team of SEO experts for full time and developing different search engine optimisation techniques.
It establishes a positive online reputation among the people that drive intended people to the website with the intention to avail their services.
Unfortunately, small businesses don’t have enough funds to invest in cutting house SEO services.
But that doesn’t imply they can't opt for affordable SEO packages that will help your business to have an online presence and reach the target audience.
The difference between affordable and cheap SEO servicesHere affordable SEO services shouldn’t mean cheap.
You can learn a few techniques of SEO on the internet, but that won't drastically improve your ranking on search engine.
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