Every top elearning content development companies keep scratching their heads on how to bring about the next innovation in learning. Any custom elearning content development tries to create their training to influence human behaviour and make their content engaging and more compelling.
The tried and tested and often repeated methods to make content compelling are:
- Use videos
- Connect the learning to the bottom line
- Custom made navigation
- Mobile ready
But there is more to this story. Everyone wants to create compelling content that is liked by all but inadvertently keep repeating the same things, sometimes in endless cycles. However, the movie business seems to have cracked the code to an extent. If you really want your content to stand out and be engaging and compelling then:
Make it easy to find: A course location makes it easier to find and hence more viewable. No one wants to search through ten folders to find the content and with the new tagging systems, it can easily be made searchable for relevant search results. Such a tagging will also make the algorithms to pick the right content as per the preferences, usage and behaviours. Create your content to be flexible. Most content development does not happen with just one elearning module. Create content that can be used as per the user behaviour and knowledge base to cull out and provide relevant content nuggets that help them learn more instead of wasting say two minutes on a content that they are already aware of. In such cases, the content turns user friendly and intuitive to an extent as per the location in the library. It will also save your learner the frustration of not finding the right course thus souring the mood even before they begin their learning.
Attract them: In today’s world, time is precious. Movies provide a preview of their content with the most relevant scenes and the best dialogues. A similar approach should be taken for all elearning materials. Most elearning materials follow an introduction scene which almost all users would prefer to skip as it is basically boring. Use this screen to prepare them for what they may expect and transform those bullet points into small snippets of the best parts of the module. You may even take it further and make one single advertisement kind of preview for the elearning material. This advertisement can cover the introduction part of the entire learning that they may expect. An advertisement of the module can help change the frustrated and often skeptical learner into someone who wants to know more.
Deliver: Any top elearning content development companies once having set the pace with the earlier bit of teaser will move to the next step of custom elearning content development in a similar manner. The next step of course is to deliver your content. Your content now should be done in a flashy and peppy manner to keep the learner engaged. A boring and often used classroom approach does nothing but put a learner to sleep even faster and vow never to return unless management sits on their head to finish the elearning. But that is not learning. They should be pulled and not pushed.
Modern education moves away from traditional classroom learning to online and mobile environments.
Students enjoy the convenience of mLearning apps, they like using their mobile devices as learning tools for research, collaboration, taking notes and other learning activities. Educators, in their turn, are beginning to embrace the power of mobile technology for more engaged and personolized learning experience.
It is no surprise that the eLearning sector is growing quickly, currently expected to be worth over $390 billion in 2026, with growth rates of 9.5%.
For educational institutions and EdTech companies, one of the challenges is understanding how to create a mobile eLearning environment that meets the needs of students and educators. There is so much information and functionality to squeeze into a small mobile screen!
Off-the-shelf e-learning systems rarely provide all the functionality that students and teachers need. With custom e-learning solutions, you can create a mobile learning strategy tailored around the journey a student takes from when they enrolled to when they graduate.
This article provides insights on how to create mobile learning solutions that allow teachers and students to communicate, collaborate and achieve better educational outcomes.
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