ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle.
The expanded capabilities include new marketing channels and integrations, and the ability to personalize web pages using customer data collected from multiple touchpoints throughout the customer journey. With this new functionality marketers can:
- Create high-converting, interactive landing pages in minutes, with simple set up and easy-to-use templates. In an ongoing commitment to value, ActiveCampaign is now offering landing pages for free to all current customers as part of the company’s Customer Success Commitment. Current ActiveCampaign customers can learn more about the new landing page functionality and take advantage of the offer here.
- Personalize any web page using data stored in tags, such as past purchases, shopping preferences, interests, demographics, and engagement data (Coming soon)
- Automatically trigger push notifications and SMS messages based on any action taken during the customer journey via Twilio
- Automatically trigger Slack notifications based on customer behavior (like when a customer subscribes to email, creates a support ticket, or writes a review)
ActiveCampaign’s CXA platform removes the barriers created by legacy email, marketing automation, CRM, and service and support solutions and helps businesses deliver a completely connected customer experience without forcing them into an all-in-one marketing solution. Rather than paying for functionality they don’t need, businesses can use ActiveCampaign to orchestrate personalized automations across their technology stack, and achieve true omnichannel engagement across email marketing, personalized websites, targeted Facebook ads, SMS, chat, and more.
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
