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Magento, WooCommerce, and Shopify | Ecommerce Development Services

Oodles Marketing
Magento, WooCommerce, and Shopify | Ecommerce Development Services

Ecommerce Web Development Services gained huge popularity owing to its benefits. Online businesses with competent platforms can easily optimize and scale themselves.  Statista forecasted global ecommerce sales to rise to 25 percent by 2023. Ecommerce Development Services will only see rampant growth from here. As of now, there are 24 million ecommerce websites in the world. However, businesses need to identify their needs before launching their online store. Every business should be able to answer the following points before selecting an eCommerce platform-

  • Compatibility with business needs
  • The flexibility of the platform
  • Futuristic support offered by the platform for your business
  • Setup and maintenance cost
  • Ease of usage and management


Magento, WooCommerce, or Shopify?: Ecommerce Development Services

WooCommerce, Magento, and Shopify are the most popular eCommerce development services in the market. They run the majority of the top eCommerce websites on the internet and with good reason. They’re functional, scalable, and offer an array of customizable designs.Comparison table for Ecommerce Development Services


WooCommerce, an open-source e-commerce solution, was launched in 2011. It has a WordPress built. This means that a business can run an online store with all the functionality of WordPress as its plugin. Open-source means that a retailer has total control over the customization and can create web pages according to their imagination. A WordPress plugin equips universality over the most popular Content Management System (CMS). A retailer can sell anything over WooCommerce. It supports everything from physical products to digital downloads and even appointments.WooCommerce development services are a popular choice. It provides a wide choice of themes and it is free to download. It is used by nearly 2,000,000 sites. Some of the companies using this platform are All Blacks, Webber, Singer, and Airstream.


Shopify is a cloud-based custom ecommerce service provider launched in 2009. It is an all-in-one e-commerce platform that creates an online store, manages products, and handles orders within a single dashboard. Shopify development services are easy to use. This makes it desirable among users. Apart from over 170 template options, retailers can create their own templates with Shopify’s liquid template engine feature. It is used by over 270,000 merchants. Some famous Shopify users include Tesla, Gymshark, Red Bull, Penguin, KKW Beauty, and Kylie Cosmetics.  


Magento is a corporate level eCommerce platform. Due to its high-level features, Magento is more suitable for web developers and large online stores. Magento development services have the most robust features. They make it ideal for stores with high aspirations. It enables third-party API (Application Programming Interface) integration. Magento offers Out-Of-the-Box functionality. This means that a product works instantly without any extra installation, configuration, or modification. It offers extensive SEO features like canonical tag management and sitemaps. Magento’s robustness is noteworthy. Even its open-source version is capable enough to run an online store with an optimal UI.  It is used by around 250,000 sites. Some of Magento’s user-giants include Budweiser, Coca-Cola, Ford, Christian Louboutin, and Olympus.  

Challenges with these Ecommerce Platforms

Although the features are quite lucrative for any business, each service has its own set of challenges. The common challenges include installation costs and technical obstructions.  


  • Different themes vary with their usage and it requires different levels of expertise to edit each according to one’s goal.
  • Users can face difficulty for the initial setup who have little to no technical experience.
  • Lack of central support (CSS) can cause issues with hosting, theme, etc.
  • Extra expenses include domain name cost and third party hosting.
  • Free themes are available but retailers can unlock more options at a premium cost.



  • Shopify lacks the OOTB feature.
  • Despite in-built optimization features, the platform somehow tends to slow down. This can affect a website’s loading time among other issues.
  • It has a tier-pricing structure where the amount is billed in US dollars. It also provides in-depth customer analysis and sales reports but at a price of $80. 



  • Magento is complex with over twenty-two thousand files and two hundred database tables. This makes hosting complicated and expensive. 
  • Enterprise and premium versions are expensive. It can be difficult to find good genuine developers.
  • Magento is a very complex system to learn and requires advanced development skills.

  Retailers with in-house development or who are particularly tech-savvy can save considerably on the cost of actually building the website. Otherwise, the hourly rate of Magento specialists can be pretty hefty. On top of this, there’s the ongoing maintenance cost of the website.


Different custom eCommerce solutions provide different value packages. There is no one size fits all solution and a lot of factors are to be taken into consideration. Businesses starting out on their eCommerce journey, having little or no experience with development, can look into Shopify for an easy to use solution. For an all-round platform, Magento is the one that can grow with a company. Its industrious nature can support a large number of products with customizable options and out of the box features. But setting up without experience or Ecommerce Service Providers can burn a lot of time, effort, and money for a business. At oodles, we aid businesses to identify their vision, set their goals, and push their scalability. Our digital marketing experts can guide the process of selecting the best out of these three for best business returns.

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