Google has been introducing automated bidding functions into Google Ads. Google Ads smart bidding uses machine learning to automatically optimise your ads for conversions. There are multiple Smart Bidding strategies to use including, Target CPA, Target ROAS, and Enhanced CPC. Learn more about Google Ads Smart Bidding in this Google Ads tutorial.
Listing advertisement – Listing ads are text ads that appear at the top of Google search results pages.
Review of CPM bidding – You can pay for ad impressions in viewing range, not on a cost per click.
With bidding of viewing range impression cost (vCPM), payment will be made for 1,000 advertisements displayed in the viewing range.
Placement bid – As with keyword valuation methods, if your ad is performing well on a specific placement, you may consider raising the bid for that placement.
Select Bids in Other Ways
You can also set bid adjustments.