In this world full of competition, your hundreds of dollar invested business name and logo can be stolen. You would not realize while doing the business who is keeping their eye on your every activity therefore you need to protect your business from such mishaps. You can trademark your logo or business name to protect them; it protects to design, symbol, phrases, words, or another likely element. It makes your business identify distinguish in the market from the competitors, makes your representation unique that cannot be used by someone else in the industry.
You can use the copyright facility also to protect your logo, but in this case, you are only allowed to use it on promotional products, websites, paintings, photographs and other print material. But the trademark treats your belongings as intellectual property to prevent others to steal them.
What Is The Best Time To Trademark Your Logo?
This is the most asked question from the business owners, that when business logo should be trademarked, so it is recommended to trademark your logo right after the design is finished, at the same time of incorporation your business. No matter you hired a logo designer, or you are making it by yourself with an online designer website, check the right you have. It is better to trademark the logo as soon as you can before the time comes to regret it. Refer USPTO to trademark your logo because you never know that someone else already submitted the request to the same branding as you.
Points To Ponder Before Going To Trademark Your Business
Design Your Logo Design
The first thing you need to do before going to trademark your logo is to design one. You can hire a professional logo designer or you can get your logo with an online logo maker. You need to be creative or you should know the possibilities of a unique design. You can create your trademark logo design with the combination of any color, any font, any design, any icon, any symbol, any shape, any image, and any words but be mindful to make a great logo design. So make sure to have unique and related to your business logo.
Make A Good Trademark Search
Once you are done with your logo design, you should start searching for the trademark. Meaning that your business name and logo design should not already exist, be sure to be unique. If it is not being used by someone else then it must be available for registration. It is suggested to use MyCorportation’s trademark search tool that shows all the currently registered and pending application with USPTO. Also before doing all such activities, you need to be sure by yourself that your logo is not similar to someone else; if yes then go to the drawing board again to change it.
Ensure To Make Design Adjustments
It is significant to have a distinctive enough logo design and business name to get it trademarked. It is the rule of a trademark that your design should be different from any other logo with 20% or more. If not then it will not be eligible to be a trademark, you can check the commonly used shapes in your industry like heart, arrow, star and other shapes and use your creativity to tweak them to get a unique representation of your business. Even if you are using a common symbol or logo icon in your design, be mindful to make it unique enough by changing the style, color, outline to earn a trademark.
In A Nutshell
Once you are done with the adjustment, you can go to apply for a trademark. Check the cost of the trademark and the time that it is going to consume. You can ask for the information required in the application form from the registration office. So without any delay, get your logo design trademark now.
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Your company brand identity is crucial to your business success.
A good brand logo will represent your company’s mission, values and tell your prospects about your services and products.
Therefore, your business logo must be up to date with modern design trends.
A logo design should emphasize your brand’s strengths and reflect its core values.
A logo must be memorable enough and create a long lasting impact on the minds of your prospects.If your logo is underperforming or if you feel you logo is outdated, then a logo redesign is a great choice.View original post here: https://dubaimonsters.com/blog/best-and-worst-logo-redesigns/
Success comes from the hard work; it is not like you do absolutely nothing or very little work and assume yourself to be entitled as a successful person.
Whereas logo designing is concerned, a logo designer can face their success depending on one perfect logo design, and also face the failure for a lifetime depending on just one single logo design.There are a vast number of qualities that logo designers must possess, as each quality plays its own significant part in making a logo designer a highly successful one.
Following are a few most essential qualities that a logo designer must have in order to be one of the best logo designers.Must Be Able to Think CreativelyRobin Matthew says that,“Design is where science and art break even.”If you want to become a professional and highly successful logo designer, then it is only possible if you have the next level of creativity and you are able to create a design that catches the attention of the customers, as Juan-Carlos Fernandez quieted,“Bad design is smoke while good design is a mirror.”And it is not even remotely possible to develop a good design without possessing a creative mind.
Must Be Capable of Understanding The Persona of The Company or BrandAs David Craib said,“Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’”The logos you develop must reflect the accurate meaning of the brand; it should not let the audience of the brand to stray from the idea it wants to deliver; this can only happen when the logo designer understands the nature of the business altogether.
Must Have The Adequate Knowledge of the Colors PsychologySince every color has its own meaning and delivers its own kind of knowledge, it is necessary for all the logo designers to learn all about the color psychology.
It is mandatory for you to know what each color and its shades mean so that you know which colors to use for every logo design, even though it is from a different industry.
You might forget to concentrate on the product and services.
Also the prime ingredient, content which brands often forget to highlight excellently.
You can never compose a timeless logo.
If you are looking for an example just look at the logo of Pepsi.
With the changes in generation and time, Pepsi has revamped its logo.The most crucial challenge was to maintain the uniqueness and quality of the brand and they are doing it excellently!
It is the way of representation and crispness that audiences try to find in your logo.
