
SEO stands for “Search Engine Optimization”, which is defined as a process of improving your website so as to increase its visibility for the relevant searches. The better visibility your website have in various search engine results, the more likely you are to garner attention and attract prospective and existing customers to your website/business. To know more about SEO please click on the prescribed link
https://www.amritsariablogs.com/post/what-is-seo-and-how-seo-benefits-your-website-1




Tools to use for Keyword Research-KW finderKeywords EverywhereGoogle Trends (To compare between Keywords)UBER SuggestSEOprofilerLSIGraphTypes of Keywords-Primary KeywordSub- Primary KeywordSecondary KeywordSub- Secondary Keyword Primary Keyword– Keyword which defines the nature of Business, Location of Brand, the name of the brand, and in which Tagline always remain primary.Sub-Primary- Keyword that enhances the quality of Primary Keywords are known as Sub-primary Keywords.
For making a primary Keyword into Sub-primary, add an adjective to it.
For example- SEO, PPC in case of Digital Marketing services.Sub- Secondary– Keyword that enhances the quality of Secondary Keywords are known as Sub-secondary Keywords.
For example- Best SEO service.NOTE- We use sub-primary and sub-secondary keywords because people tend to search with superlatives attached to a keyword.
Keywords can be also be classified as-Money KeywordsSeasonal KeywordsLong-Tail KeywordsShort- Tail KeywordsMoney Keywords– Keywords containing any financial or monetary term is called as Money Keywords.
For Example- ATM, Buy shoes online, sell online, MRP, Prize, etc…Seasonal Keywords– Keywords which are used seasonally(During a particular period of time) are called as Seasonal Keywords.


For any kind of digital marketing team - agency, freelancers, or individuals, there is a store of amazing tools and add-ins on Chrome to help with the daily digital marketing activities.
Grammarly is a great tool to keep your text in top shape and premium.
Moreover, the extension seamlessly connects across all platforms and you can use it for any text editor on any webpage.
Ghostery Trackers are an important part of the digital marketing setup.
Keywords Everywhere Keywords are the most powerful and critical asset for any digital marketing campaign.
Search engines pay a lot of attention to the keywords and use them to find relevant web search results.

In the business world, the acronyms "ROI" and "SEO" don't always appear together.
SEO-driven KPIs such as keyword rankings, backlinks, and organic search traffic are the subject of all.But here's the reality: One thing is all that matters to businesses... ROI (Return On Investment).
Here are two examples that are commonly used: “I would see a return on investment from SEO if I get more traffic.” For starters, increased traffic does not guarantee a return on investment because there are other variables at play.
Second, the traffic will never fix the problems of deeper marketing, revenue, operations, leadership, or product quality.Finally, you should be aware that not all traffic is the same.
This alone tends to ease concerns about how long SEO takes to produce results.
It may be difficult for some companies to consider, but one of the main reasons why some SEO campaigns fail is because of your business.