
For readers, Bookmarks are just as important as the books that they read. This is because it helps them remember where they were when they last left a book. A bookmark is made from a single construction of Kraft or cardboard. This is a rectangular piece, which is roughly 2 inches by 7 inches. These can be printed with various designs, colors, and texts. Several companies use their printing abilities to use them for marketing needs. Most people use them as a gift for their friends, as these can be customized. Sometimes a string is attached with them to pull them out of the book.
Most people are just aware that Bookmarks can only be used as a reminder for people who read books. However, thanks to the print-friendly surface of these cards, these can be used for much more purposes. To know about their advantages, then read below to learn more about them.
Untapped marketing tools
Every now and then, a company is looking for better and unique ways to advertise its brand or services to the customers. This is where your Custom Bookmarks can help you out massively. These are still new to be used as marketing tools, as most people do not consider them important. In reality, only those marketing techniques work, which comprises of things that people use daily. So the more a customer uses them, the higher are the chances for them to remember your company. The best part is that most companies do not know about them, and this is your chance to secure maximum sales from your customers. This would help you stand out, and you can easily outshine your competitors.
High print options
Thanks to the materials used in the making of these Printed Bookmarks, these can be designed in any manner you want. For that, people prefer to customize them according to their taste. This can be seen while people are gifting them to their friends. They can personalize them according to the taste of the person they are gifting them to. Moreover, companies, on special occasions, opt for bookmark printing to convey heartful messages to the customers. These messages can be related to upcoming events or related to the progress made by a company. All in all, the printing and designing options for these cards are infinite.
Affordable marketing solutions
Instead of opting for expensive printed products for marketing purposes, you can choose a bookmark to do the work for you. These are made with materials that are abundantly available in the market. This high-availability usually translates directly towards less production price. Moreover, making them does not require any expertise at all. These are basic rectangles, printed with various designs. If you have a good printer with you, then you can easily make them right from the comfort of your home or office. But, it is usually suggested that you opt for professional printing services, as they use proper inks and colors to make them attractive.
Easy to store and distribute
The main advantage of custom printed bookmarks is that they are easy to store. This is because they do not occupy a lot of space, and they can be stored in something as small as a shoebox. Moreover, as most probably, you are going to use them as marketing tools. So you can even carry them with you in your pocket. This would be helpful to you if you are at any book exhibition, and you want to make more people familiar with your brand. You can hand them with ease to the customers, and as these are attractively designed, people will accept them. People on book exhibitions will treat them as gifts, as these will help them while reading.
Attracts customers
With the help of custom printing on these cards, any company can attract customers to their store easily. This can be done in the form of printing about upcoming discounts or sales that a company is offering. Or you can create excitement by adding a scratch-off element or QR code on it. This will make a customer interact with it, and chances o them remembering your sales will increase. This is how a bookmark can be used as a helpful tool in increasing sales.
After reading about the mind-blowing advantages of Bookmarks, most of you would be ready to buy them right now. However, it is important to come up with a better strategy to make them effective. So get in touch with a professional designer to help you with making it attractive. After that, you can contact your supplier and order a wholesale of these cards.