You just launched your business. You've found yourself a niche. You think you stand out and do something that no one else is doing. You are ready to serve clients and do brilliant work. You pick up some business here and there but get incredibly frustrated because you lose potential deals.
Successful prospecting seems like a secret formula — or just plain luck.
The thing is before you meet a potential client or interview with a prospective employer, your whole digital life is likely being examined.
People can type in your name on Google, and they can cyber-stalk you through social media, such as Facebook, Linked In, and Twitter — and now Pinterest, TikTok, and Instagram. They could rifle through your past employment, personal demeanor, and sometimes even your contacts, evaluating what it'd be like to hire you.
So how do you take control over what people see when they search through your online presence? If you can invest a few hours working on your digital or startup company, you can build a platform that gives you control over your online persona, and that will quickly become the first thing everyone sees when they type your name into search engines.
Here are some starter steps to consider when building a "presence" framework for business communication skills.
1. Stalk Yourself
The easiest way to do this is using Google Alert to find out where people might be talking about you and your niche. Tune into this listening station all the time. Start a spreadsheet to note where these conversations are happening, who the players are, and the trends.
Tapping into this listening station frequently will make you aware of the more extensive discussions around you. You don't need to participate in all of the meetings actively. Still, it is essential to have an account or profile on those places to communicate faster if a conversation draws your interest.
2. Outpost
This point is the place to share samples from your portfolio and connect with others in your community or industry and perhaps even potential clients. You can use explainer video or image to make a great presentation.
These are your social networks where you maintain your online presence. Of course, you don't need to be on every social network, but you should be on every web your target audience might use to look for you.
From stalking yourself, by now, you should have gotten a better sense of where people are spending time. That's where you should focus your initial efforts. The purpose of all of these outposts should be to refer interested people back to your home base, where they can see the total picture of what you have to offer.
3. Home Base
Home base is where you focus most of your present time. Your home base is the prominent place you want people to find when they search for you. This point is you or your company's website that usually using WordPress. How you build this site depends a lot on your personality and needs.
In this case, our home base, Breadnbeyond, an explainer video company, is built to relate with people and display our works for lead generation. We also talk about our ideas and interests, encouraging engagement with our audience.
The purpose of a home base is to represent your brand in a place that you own and have complete control over. It will be the place to share your ideas, perspectives, projects, or products.
It should hold your biographical information, portfolio, and anything else you consider to be part of your professional brand. It can be a self-hosted site or a professional-looking site with a personal domain hosted with a particular company like WordPress.
Summary
As you build up this platform, stay active on all your outposts, and stay tuned to your listening station, you'll notice how your home base and these outposts grow and move up in search engines and social networks.
One thing to remember, if you create a social networks don't forget to improve it. Do the social media tips to boost your brand and maintain it as well. Also learn from many training videos out of there and practice often.
Eventually, they will become the default places where others find you. In addition to finding new potential clients, or job opportunities, building an online presence using home bases and outposts will reflect your brand consistently to the world, and you'll take back control of your cyber company.
In the end, this strategy will help build positive online and offline impressions.
In the next post, we'll talk about each section in more detail. Does this help? Just shout out in the comments if you have any questions or want to let us know how you manage your presence differently.
Communication is essential in all phase of life, including business.
Lack of appropriate communication makes your message weakened or obscure and generates the reverse idea about you on others which can change your business very negatively.
Let’s discuss Business Communication Etiquette in details.
You can also use it to send attachments such as documents, spreadsheets or images.
It is usually less helpful if an important response is required, although a follow-up email as a written record of a phone conversation is usually desirable.
Email is usually a reliable method to ask a question or deliver a message quickly while remaining formal and keeping an accurate record.
Having motivated employees willing to go the extra mile to help grow a company makes all the difference.However, many companies fail to take care of their employees.
Companies today understand that their employees are essential elements in their operations.
The bottom line is - if you want to increase employee productivity and loyalty, you need to show them how important they really are.2.
As a brand or company, your reputation depends on how your employees represent your business.
They want stable employment and a safer future.
Poor management, bad work conditions, and lack of respect are the primary reasons why employees look for other jobs.However, if you manage to keep your employees happy, they will want to stay.
Which Type Of Business Profitable In Marketing Strategy?
The Best Profitable Marketing Business From tiny businesses brands growth is usually a goal.
Of course, promoting is a component of that discussion; it’s a significant building block.
Your customer's area unit human, right?
Direct, one-on-one electronic communication is bypassing our clogged inboxes and unrequited phones to become the world’s most popular thanks to communicating key marketing terms and concepts.
It’s another strategy; it’s an attitude.
