Audio ads have become one of the most prominent forms of beginners in the world today. Served to listeners through a range of distribution channels, including podcasts, smart speakers, audio search, music streaming services, and traditional radio, audio ads are a central component of the audio revolution that has taken the world of advertising by storm.
Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering your message. The visual component is typically a still image or simple animation. Here are 9 tips to create engaging audio ads for beginners
1. A conversational tone works great with audio ads.
2. A powerful ad should convey a clear message.
3. Open up the “theater of the mind” with your message.
4. Speak slowly and carefully to deliver the message.
5. Avoid using loud background music.
6. Make sure that there’s a smooth transition for the listener from the content to the ad.
7. An audio ad should be fully centred on the sound.
8. Provide a call to action to provide listeners with clear next steps.
9. Maximize your reach with voiceovers dubbed in the regional languages of your target audience.
Read the full article - https://studio52.tv/blog/9-important-tips-for-beginners-to-create-engaging-audio-ads-studio52
But, you already know that, unless you have been living under the rocks.
Because today we are going to inform you on how IVR can be so much more than just being a customer support tool.IVR offers numerous possibilities for you to engage with your customers.
Your IVR is a channel filled with hot leads.
You still don’t want that reduced on-hold time to be silent.Consumers will stay longer on the line if there is an on-hold message.
Plus, those messages present you with the perfect opportunity to tell them about your latest promos.
Repeating the one message too many times will get annoying, fast.Leverage the greetingIf your IVR system doesn’t start by greeting your callers you’re in big trouble.
