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How to Market Your Healthcare App?

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Alina
How to Market Your Healthcare App?

 

Developing a healthcare application is not as easy as it sounds. But wait till you need to actually market your app. The competition is huge both on Google Play and App Store. 

Fitness apps dominate covering some healthcare apps` functions. They occupy 50% of the niche, so only advanced health-oriented apps can compete with them. The good news is that effective marketing strategies can bring you some decent results.

Secrets of Successful Marketing

What Can You Guarantee? 

People feel vulnerable when it comes to their personal security. Make sure that your app is capable of dealing with all security problems and gaps. It has to keep personal data confidential. 

International Regulations

You should use respectful legal sources. The first one is HIPPA - a U.S. set of regulations. It focuses on keeping the integrity of health data, namely the e-information. 

The set of international regulations is known by the acronym GDPR. Since it is an authoritative one, your application will benefit from it. For that matter, if everything looks reliable, why not try an app? Your customers will have the same line of thinking. 

Сlient Testimonials

We trust each other. For some unknown reason, confidence is growing even more when it comes to services. So much the better! Provide your customers with user reviews. Two or three of them will be quite enough. Ask real clients to describe their experiences. Posts with illustrations attract more attention. Put testimonials at the bottom of the main page.  

Expert Viewpoint

Besides other clients' reviews, customers follow the recommendations of the opinion leaders. Try to find a reputable physician to promote the app. Or better yet, this person has a large audience on social media. Professional opinion is what everybody looks for. Get a positive evaluation, and a part of the needed trust will belong to the application. 

Ways to Promote Your App

Learn Customers Habits

One needs to determine the target audience. Since you provide healthcare services, your audience preferences can vary so much. For example, according to the research, youth is more interested in dieting. Adults and elderly people want to know more about:

  • health promotion;
  • the secret of eternal youth; 
  • age-related health problems, etc.

Besides, the women's interests and concerns are not the same as men`s.

Audience data affects not only the content but also the design. For example, the older your customers, the more they like classic user interfaces. You may also turn to AI options such as chatbots to help your clients navigate the app. Young adults, vice versa, would appreciate innovations and modern design. To sum it up, the more you know about your audience, the more you can please them. 

 

Be Ready with a Press Kit

Journalists are in a constant search for sensations. In all honesty, healthcare apps are not so popular to be on the front-page news. But they can take their rightful place in review sections. Prepare a unified source of information for the media. An eye-catching press kit should include:

  • video and photo illustrations;
  • logos;
  • benefits of a product;
  • proofs why the app is better than other ones;
  • review guide.

Have it ready to give away upon request. 

Provide Support Information 

When onboarding, people will have usability questions. Customers may misunderstand something or lack information about some topics. Your task is to address all questions as quickly as possible. If customer support ignores such issues, the audience will lose interest in the app. By the way, the healthcare industry is the one where chatbots are extremely efficient. Get ready for challenges beforehand!

 Be Client-Oriented 

Take Care of Performance

 

The app may serve as both a tips source and a frustration generator. To which type your application belongs depends on the efforts made. One of the decision points is the running time. Customers hate when it freezes. Most likely, they will have the app deleted if it runs in such a way. You should reduce waiting time as much as possible. For this, come up with separate versions of apps. The one which runs smoothly on both iOS and Android is a myth. Also, test it beforehand. Read more about manual and automatic testing

Innovations

Go with technology. Include new pieces to attract clients. But use only the ones people can take an advantage of. It can be IoT support or voice assistant. The adoption rates will increase, and clients will be happy. Good, isn't it? Keep an eye on new trends too. It can give you an idea. 

Use Plain Language

Medicine topics are hard indeed. But it does not mean that the app is free to create information overload. Avoid difficult terms and notions. In general, your app should not be too medical. The exception is when your target audience is medical doctors. Still, keep in mind that the task is to make their professional life easier. In case the application is youth-oriented, make sure the language is intelligible. 

Intro Video

Visualization works better than text guides. Explain in the video:

  • the way the app works;
  • its main functions;
  • show how to use it.

You will get more leads. Plus, your older audience is more likely to start using the app. Describe all the processes in simple words. Do not forget that it is for the customers only. A ten-year-old, as well as senior citizens, should understand the video guide. So make it user-friendly.

Conclusion

Even a child knows that almost all services are available online. While some of them are flourishing, others are only beginning to develop. That means that competition among shopping apps is higher than among health-oriented ones. People are still apt to think that they should talk about their health problems face to face. But the current state of affairs makes them switch to online. It is your chance to launch a successful healthcare app. Go for it!


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