What are Google App Campaigns

Google App Campaigns let advertisers create ads where people can download an app directly from an ad. App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs.

You can use other campaign types, like display ads and even text ads, to advertise apps. But the conversion rates for those campaigns are terrible comparable to App Campaigns. You’re just way more likely to get people to install an app if they only have to make a couple of clicks.