
Halloween is one of the most popular American holidays, and because it falls on a Friday this year, businesses should be prepared to take advantage of what it brings. There are many benefits to sending email marketing campaigns related to Halloween: it attracts an additional 25% more clicks and opens and 45% more replies than average, as well as helps expose your brand to those who do not know you.
To help you plan your email marketing, we’ve created a checklist withsix tips for planning the perfect Halloween campaign that will get people into the spirit.