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Blueground Business model

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Blueground is a leading hospitality technology company. It was founded in 2013 in Athens by Alexandros Chatzieleftheriou, Andreas Nezeritis, Penny Papakonstantinou, and Alexis Maragkos as a startup providing flexible rental apartments. The company leases high-quality properties and then upgrades them into best-selling rentals. After transformation, it offers these rentals to renters who are looking for bespoke living or hospitality solutions. In this article, we will be diving deep into the Blueground business model and will explore its business model, revenue model, working processes, and marketing strategies that are helping the company to prosper today.

Blueground is well aware of the growing desire of people for luxurious living with increased flexibility and mobility. In fact, the trend of flexible and seamless real estate is happening everywhere now. With this thought in mind, the company is set to build a network of convenient, fully furnished, luxuriously designed apartments in many cities around the world. The company partners with landlords and other property management companies to provide easy and cost-effective solutions for leasing unoccupied rentals.

In a nutshell, Blueground is end-to-end property management, tech-enabled real estate company that works to provide rental services to tenants as well as property owners. They work beyond the horizon of real estate by integrating technology in their work processes to connect executives and renters with fully furnished apartments for mid to long-term stays. This service is very efficient for property owners also as it maximizes their annual rental yields.

For each property that the company takes on the lease, it ensures complete interior designing, furnishing, and property management services to make the apartment look decorated and luxurious. While starting with this business, the company creators evaluated the market and discovered that there was a gap that had to be fulfilled in the real estate network. To fill this gap, they came up with this innovative Blueground Business model.

Readmore : How Does Blueground Work

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