What eCommerce Platform to Use?

In ecommerce, choosing the right platform depends on many factors. This may include your business goals, features that are essential for an online store, and industry requirements. Today, business owners have a variety of options available: ready-made ecommerce solutions, cloud-based, on-premise, open-source and custom ecommerce development services.

When choosing an ecommerce platform, you should carefully weigh the pros and cons. For example, if you choose the custom ecommerce development option, your upfront costs can be high. However, a flexible, customizable, and scalable ecommerce website that suits your growing customer base can provide you with great long-term opportunities that will outweigh those upfront costs.

Features to keep in mind when starting an online store

To make the shopping process easy for your customers, you will need to include a few must-have features in your mobile app or website. Some of the more common features are:

• Engaging design

Simple, intuitive navigation menus, filters and checkout forms are vital features for the users that help navigate and select the necessary products from the catalogue;

• Comprehensive Product Description

More than 90% of users say that they would abandon a cart due to incorrect or incomplete product description on a web page; 

• Live chat and quick response 

More than 80% of consumers want brands to be always available for a consultation on their products. Shipping details, order tracking details, return and refund information - these are the frequently asked questions that often interest consumers.

• SEO Optimization

Organic traffic is the key to building brand awareness. Organic search accounts for 51% of total website traffic. At the same time, more than 70% of people never go beyond the first page of their search.

Learn more about the process of ecommerce platform selection and what pros and cons offer the most popular ecommerce solutions here: https://neklo.com/magento-vs-e-commerce-2/