Black Friday is a huge opportunity for an online store to increase its profits. However, launching a successful Black Friday sale can be stressful for many online retailers as they prepare their business for massive traffic and sales. If you think your ecommerce website may need some technical improvement, don’t hesitate to ask our consulting and support team for help!
Below we share our ideas to help you set up and run this year's holiday sale.
- Customers start researching the market earlier than you expect.
Prepare your Black Friday deals in advance and provide your customers with information on upcoming discounts ahead of time.
- Plan and organize your sales
Plan your sales ahead of time, don't sell at the last minute. The idea is to create a “discount plan card” in a comfortable format, giving you a simple plan for all future sales.
Select the products you want to launch and schedule a launch date and discounted prices. That way, when the holiday sale is in full swing, you can reference your plans instead of doing it all at the last minute.
- Think over your “Plan B”
Do you have an appropriate contingency plan if something goes wrong? What happens if your site doesn't work or the shipping company you work with gets too busy? Will you be able to fix errors on the site or restore it to work, even at 4 in the morning? Consider worst-case scenarios for your business and make contingency plans.
Find out more helpful tips to turbocharge your web store for Black Friday in 2021: https://neklo.com/black-friday-tips-for-ecommerce/
Digital marketing agency NetElixir today released key insights and data analysis on consumer shopping behavior during the Cyber 5 period, which spans Thanksgiving to Cyber Monday.
Overall insights point to a spike in eCommerce sales, up 25% from 2019, while orders grew by just 7%.
The year-over-year increase still falls short of the Company’s original 30% prediction, signifying that the pandemic continues to evolve how we shop, and what we shop for this holiday season.“The pandemic has intensified shoppers’ focus on value and frugality, and led to a concrete change in buying behaviors,” says Udayan Bose, CEO and Founder of NetElixir.
“For a successful holiday shopping season ahead, retailers must be sensitive to the ‘new online shopper needs’ and emphasize creativity through unique, promotional strategies.”Key retail trends from the Cyber 5 Weekend include:Essential categories, like Food & Grocery and Pet Supplies, experienced a major YoY increase in online sales this Cyber 5, signifying that today’s consumers are continuing to act financially conscious and shop essential during the pandemic.The western region of the U.S. experienced the greatest YoY increase in eCommerce sales, up 34% from 2019.Mobile orders contributed to 55% of sitewide orders across Cyber 5.Black Friday experienced more buzz than Cyber Monday on Twitter, perhaps signifying shopper fatigue as the holiday shopping weekend rolled on.Cyber Monday accounted for the greatest average order size (AOV), up 30% YoY.Cyber Monday saw the greatest number of sitewide orders from 12pm to 6pm, unlike in 2019 in which the greatest amount of orders occurred between 6pm and midnight.https://www.martechcube.com/digital-marketing-agency-releases-holiday-shopping-insights/
