You've come to the perfect place if you've ever wondered, "Does my business need a mobile App?" Building a mobile App for your business is a significant undertaking, therefore you should be aware of the importance of having one and the benefits of having one within your company. This tutorial will explain why your company needs a mobile app, the functional and marketing benefits of mobile apps for businesses, and how to use mobile apps in your company.
By 2019, more over a third of the world's population owned a mobile smart device like an Android phone, iPhone, or iPad. This figure shows a brand-new technique of communicating with new clients that was unimaginable ten years ago.
78 percent of adults in the United Kingdom use mobile and smart devices to access the Internet. Adults' preferred method of accessing the Internet in 2017 was via a mobile device
(73 percent ). Only 43% of users access the Internet via a "conventional" desktop or laptop computer, and the market for mobile Apps is only expanding and getting greater as more and more people move to a mobile smart device over a PC or laptop each year.
Developing a business mobile app can provide great marketing opportunities and assist you in reaching your target audience, as well as a variety of other benefits that will help you stay ahead of the competition.
1. Always be visible to customers.
According to statistics, the average American adult spends 3 hours and 43 minutes every day on their mobile device. While only a few apps are likely to account for the majority of this total usage, it doesn't change the reality that each user must unlock, scroll, and scan their device for the apps they want. Being "in the way" can work in your company's favour, because our minds unconsciously record every image and text (or well-designed app icon!) it sees.
- Develop a direct marketing strategy.
Apps can provide a variety of services, including basic information, prices, booking forms, search tools, user accounts, messengers, news feeds, and more.
One of the most significant advantages of having a mobile app is that it puts all of the information you want to deliver to your clients at their fingertips, including special sales and promotions. You can quickly remind clients about your products and services whenever it makes sense with push notifications, which brings you even closer to a direct engagement.
3. Increase brand awareness
A mobile app for your company might help you raise brand awareness significantly. I'd like to divide this topic into two parts, which when combined will make your software a true winner:
Brand. A mobile app is similar to a billboard sign with no content. You can make it fashionable, hip, useful, bold, or educational in any way you desire. But what you actually want to do is create an app with features that your consumers will enjoy, as well as one that is well-branded and attractively designed.
Recognition. Customers will be more likely to acquire your product and/or service if you can engage them with your app on a regular basis.
Why is Brand Awareness Important?
Brand recognition is critical because it is the first stage in the marketing funnel and lays the groundwork for acquiring customers. People's capacity to recall and recognise your company is referred to as brand awareness. Building and increasing brand recognition is vital for a variety of reasons.
To begin, brand awareness aids in keeping your brand in the minds of your target customer. People can become familiar and comfortable with your brand if they are familiar with it. When people have to choose between you and your opponent, they are more inclined to choose you.
You can use brand awareness to achieve a variety of company aims and goals. It can help you reach a wider audience, improve website traffic, foster brand loyalty, and generate leads.
The fact that brand awareness is at the top of the marketing funnel should come as no surprise. Campaigns to raise brand awareness cast a wide net. They spread the word about what you have to offer to a large number of individuals and nurture those who are most interested in it.
Give your customers something of worth
While we're on the subject of on-hand data, how about digitising your existing loyalty programme? Make it feasible for your clients to collect their rewards via your mobile app rather than using the old point-collection card. What's the end result? More downloads and consumers that return.
Foster a sense of loyalty among your customers.
Last but not least, consumer loyalty is the most significant reason to consider developing your own mobile app. Because of the massive volume of advertising surrounding us all—roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing—we gradually lose our impact on customers.
It's time to get back to building genuine relationships with your customers and turning them into ardent fans of your product or service. I'm not suggesting that a mobile app can save your company, but it can help you stay in touch with your customers.
Why Your Business Needs An App To Overtake Competitors
You are probably interacting with your customers in some way online right now. Maybe you have a simple web site, or perhaps you provide a service to your customers (e.g. an online store, a booking system, a product configurator etc.) via a web portal. At McKenna Consultants, we build web and mobile applications, which puts us in a great position for comparing usage amongst customers. For example, after one year of service, a new mobile payment App we developed for a utility company showed that over 60% of customers preferred to use a mobile App to make payments rather than use the mobile-friendly web site. This figure indicates a consumer preference in online interaction.
To Create a Barrier to Entry
If you deliver your product or service to your customers via an iOS (iPhone / iPad) or Android App, then any new disruptive start-up entering your market will need to make that effort too. Thus, you raise the barrier to entry and protect your competitive position in the market.
Offers Unique Services
A mobile App for your business will give you the ability to deliver your services in new and more competitive ways. For example, we have built a Product Finder App (Android and iOS) for one of our global PLC clients. This App enables its users to quickly scan one of their competitor’s products and find one of their alternative products that match the specification of the scanned product. This App feature allows our client to directly take business away from their competitors with very little effort, directly challenging their prices and product quality.
